Key Takeaways:
- Hugsy is a startup based in Eindhoven, Noord-Brabant, The Netherlands.
- The company designs a smart blanket that extends a parent’s embrace drawning on aspects such as warmth, smell, and heartbeat to comfort babies in cribs or incubators.
- Hugsy’s innovative approach has earned it various design awards and the product is already being used in clinical trials in Dutch hospitals.
- Growing acknowledgment of the essential development benefits of skin-to-skin cuddling or kangaroo care for babies, makes Hugsy a progressive player in the baby, child care, and parenting industries.
Born out of the Dutch city of Eindhoven, Hugsy is a standout startup in the baby, child care, and parenting industries. Their primary product – a smart blanket – is an innovative solution designed to make the comforting effects of a parent’s embrace last longer. The blanket is specially designed to comfort babies once they are back in their crib or incubator, employing aspects indicative of a parent’s presence such as warmth, scent, and the unique heartbeat.
The startup’s mission is built on the scientific recognition of the essential development benefits that babies – whether prematurely born or otherwise – derive when they are in their parent’s arms. This form of skin-to-skin cuddling, often referred to as kangaroo care, allows for the co-regulation of temperature, breathing, and heart rate between parent and baby. Hugsy aims at maximizing these benefits, even when the parents are not in the immediate vicinity of the baby.
What sets Hugsy apart is its ability to mimic the prime features of a parent’s presence, creating a sense of safety and comfort for the baby when they’re alone in their crib or incubator. The company has leveraged evidence-based design, in its award-winning smart blanket, that incorporates warmth, smell as well as the unique heartbeat of the parents. These aspects combine to offer an innovative solution that is proven to improve bonding, enhance brain development, reduce stress, promote deeper sleep and boost a child’s immunity.
Since its inception, Hugsy has not only won several design awards but has also seen its innovative product used in Dutch hospitals during clinical trials. The warm reception from the market is a testament to Hugsy’s unique and effective approach to child care, demonstrating the potential the company has to improve neonatal comfort and development.
The future of Hugsy holds much promise, not only for the company but also for the baby, child care and parenting industries. Through innovation and empathy, Hugsy has underlined child development as a full, ongoing process that can be enhanced by creating products that provide comfort, even when parents cannot be near their babies. The increasing acceptance of Hugsy’s products, as seen in Dutch hospitals, is a clear sign of their growth potential and the potential impact they can make within their industries.
For more information or to keep updated with the latest from Hugsy, visit their Website, follow them on Twitter or Facebook, or connect with them on LinkedIn.
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