Key Takeaways:
- Xarevision, based in Portugal, explores New Media using state-of-the-art technology for retail advertising.
- Through the utilization of digital signage, they have managed to create an impact at a lower cost.
- They operate the largest in-store digital network in Portugal reaching over 40% of the active population.
- Customers include big names like Coca-Cola, Procter & Gamble, Danone and more.
- The future for digital signage in retail advertising in the EU looks promising with companies like
Xarevision leading the way.
Digitization has permeated every aspect of life, and retail advertising is no exception. One startup leading the frontier in this realm is Xarevision, a Portugal-based company that specializes in digital signage and queueing systems. Founded in 2006 as a technological offshoot of Porto’s Computer and System Engineering Institute, Xarevision is determined to explore new media based on cutting-edge technologies. Their vision? To provide the market with innovative and more efficient communication media.
Their journey began with a corporate TV project developed for the University of Porto. From just managing, distributing, and delivering content to the university, Xarevision has traversed a long way, operating the biggest in-store digital network in Portugal today and reaching over 40% of the country’s active population. The effectiveness of their work has not only created a name for them in the market but has also attracted big corporations like Coca-Cola, Procter & Gable, Danone, and others to work with them.
What sets Xarevision apart from the competition is their novel applications of technology. By capitalizing on wireless networks and artificial intelligence, they can create a significant impact at a reduced cost. The innovative usage of digital signage sets them apart, delivering dynamic, engaging ad content that captures consumer attention more effectively than traditional static ad formats. Through this, they not only make retail advertising more interactive but also more cost-effective, ultimately transforming the future of advertising in the retail sector.
In addition to this, Xarevision also extends its expertise in managing extensive networks of static and interactive displays. This aspect of their operations not only enriches their uniqueness but also enhances its robust customer portfolio, which includes names such as Continente hypermarkets, Unicer, Compal, Nutrinveste, BES, Credifin, among others.
As we look towards the future of retail advertising in the European Union, Xarevision seems to be leading the scene with its innovative use of digital signs. With more companies opting for digital forms of advertising, the sector is undoubtedly undergoing a significant transformation, and Xarevision appears to be at the forefront of this wave. Its journey so far is testament to the exciting prospects and possibilities that the company is pioneering in the sector.
Thus, it is fair to say that digital signage is indeed paving the way for the future of retail advertising in the EU. For more information on Xarevision and its host of services, visit their website here, or connect with them on LinkedIn to stay updated with their latest innovations and projects.
Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!
