The future of GDPR-compliant data processing could very well lie in differentially private analytics, a technology developed and perfected by the Paris-based startup Retency. Today, we dive into the exciting work this company is doing in the field of Big Data and Privacy.
Key Takeaways:
- Retency has developed a unique SaaS software that promises privacy for AI and analytics without requiring user consent.
- The solution is GDPR-approved and offers a high standard of data privacy and protection, making it an excellent alternative to traditional user consent-based practices.
- More than just a privacy tool, Retency’s technology is also data-agnostic and perfect for cross-analysis of databases spanning various entities.
- The startup is not only a pioneer in its field, but it is also already established, with significant backing from leading institutions and brands across Europe.
Founded by Isabelle Bordry, Retency leverages a sophisticated technology to bridge the gap between data privacy and analytics operations. As GDPR compliance continues to pose challenges for businesses, the differential privacy offered by Retency is emerging as an attractive solution. Their unique SAAS software-powered operations allow private association of distinct personal databases without compromise on user privacy.
Noteworthy is the startup’s remarkable processing efficiency, which allows for extensive cross-analysis of databases held by separate parties. The capacity to handle the rigorous demands of professional use (>100M lines) while stringent data privacy measures are left untouched underscores the flexibility and potential of Retency’s technology.
Retency spotlights its standout feature of providing a GDPR-compliant alternative to user consent, a concept that is revolutionizing the privacy sector. While many organizations struggle to balance data analytics operations with stringent regulations, the use of Retency’s unique differential privacy technique provides a critical compromise without any implication of user consent. This technology offers unbeatable database protection and personal data privacy, a significant feat in a digital world struggling with security lapses.
Another differentiating feature of Retency’s solution is that it’s data-agnostic. The differentially private output can be efficiently processed by any AI or data analytics tool. This versatility allows organizations more freedom and flexibility in their operations as it offers seamless integration for existing systems.
Retency’s solution garnered attention and recognition from the Privacy Regulator, gaining official validation for being compliant with the G29 group of European privacy regulators’ deep anonymization criteria. Making waves in the retail and advertising industry since 2017, the startup has moved on to offering its private engine as a SAAS solution, accessible in the Cloud.
With robust backing from Truffle Capital, a renowned French venture capital firm, Retency is primed for the future. Its unique outlook on GDPR-compliant data processing is paving the way for an era of advanced analytics without compromising personal data privacy. Stay updated with their journey through their website or their LinkedIn page.
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