How is Digital Personalization Transforming the Global Travel and Hospitality Sector?

delighted black female barista serving coffee in cup in cafe
Photo by Andrea Piacquadio on Pexels.com

Key Takeaways:

  • myLike is a Munich-based startup that is transforming the travel and hospitality industry through digital personalization.
  • The company operates with a mobile concierge and digital travel guide, providing customers with personalized experiences and tips for locations, events, and tours.
  • myLike seamlessly integrates with businesses’ existing communication channels and IT infrastructure, allowing them to digitally connect with their customers before, during, and after their trip.
  • The company caters to a €15 billion market and is licensed as a SAAS solution by more than 2 million businesses worldwide.

Digital personalization is changing the way we interact with the world. In an era marked by immediate access to information and the increasing importance of personal experience, businesses are seeking new ways to connect with their customer base. One of such businesses revolutionizing the hospitality and travel industry is myLike, a startup headquartered in Munich, Germany. The company is making strides by providing personalized experiences to customers through insider tips for locales, events, and tours.

myLike operates with a mobile concierge and digital travel guide, providing a gateway for the hospitality and travel industry to provide customers with unique experiences on their journey. This is achieved through personalized tips provided directly to customers’ phones. They can use these tips as a personal travel planner and log book, enabling them to search through recommendations from trusted sources, and even book events and save their own experiences.

What sets myLike apart is its seamless integration into existing business structures. Businesses can integrate myLike into their communication channels, info-terminals, websites, apps, and overall IT infrastructure. This allows a streamlined method to digitally connect with guests before, during, and after their trip – creating a comprehensive travel experience. The solution is licensed as a SAAS by more than two million businesses, catering to a market estimated to be worth more than €15 billion.

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Furthermore, myLike generates affiliate revenue through its bookable tips, expanding its business model beyond a mere service provider. Each suggestion made by the company can lead to a booking, be it a hotel, a restaurant, an event, or a tour, thus generating additional revenue for the company and further improving the customer experience.

Looking at the future, myLike is well positioned to continue transforming the hospitality and travel industry. The potential of digital personalization is vast, and myLike is at the forefront of this revolution. As the business continues to enhance its services and expand its user base, the future certainly seems bright for myLike and the industry it resides in.

To stay up to date with the latest developments from myLike, follow them on their social media channels: Twitter, Facebook, and LinkedIn. You can also check out their official website at www.mylike-app.com.


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