As the recruitment landscape continues to evolve in the EU, the question arises: Can Automated Job Advertising Boost Recruitment Success? Enter Wonderkind, an Amsterdam-based startup making waves in the realm of automated job advertising. By targeting both passive and active job seekers across the vast majority of the internet, Wonderkind aims to redefine the dynamics of finding and hiring top talent.
Wonderkind is not just a startup; it is a disruption in the recruiting industry. Their approach is to look beyond traditional job boards, reaching talented individuals wherever they might be. With the belief that finding talent is a matter of being in the ‘right place at the right time’, Wonderkind aims to elaborate this concept by leveraging their innovative platform to be present across various channels including blogs, social media, Google, and everyday apps.
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Key takeaways:
- Boosting recruitment success through automated job advertising
- Looking beyond traditional job boards to reach passive and active job seekers
- A/B-testing of ads for optimum campaign performance
- Pinpoint targeting based on demographics, interests, and online behaviour
- Focussed approach towards attracting top talent
What differentiates Wonderkind is their precision targeting. Instead of adopting a “post-and-pray” strategy, which often leads to a flood of mismatched resumes, Wonderkind focuses on targeting ideal candidates based on demographics, interests, and online behaviour. Furthermore, their platform generates winning ads by exhaustively A/B-testing different content, visuals, and channels, thereby maximizing a campaign’s performance.
Another unique aspect of Wonderkind is their penchant for ‘passion targeting’. They understand that the right talent is often found in the most unexpected corners of the internet. Thus, if PHP developers are spending time on a niche blog, Wonderkind will use that platform to attract them with buzzwords and visuals that resonate with their interests and preferences.
Looking at the future, Wonderkind is seemingly poised to change the landscape of the recruitment industry. Their technology taps into a vast pool of potential recruits, making the hunt for talent a strategically planned play rather than a game of chance. In a highly competitive talent market, such a disruption is not only set to benefit recruiters but also job seekers, by matching skills and interests more accurately and efficiently.
As for the EU market, the potential for such innovation is limitless. While Wonderkind is at the heart of such change, it also paves the way for challenges, changes, and opportunities in the recruitment industry. So, the question is not whether automated job advertising can boost recruitment – rather, how will industries adapt to this shift? Check out more about Wonderkind on their websitehere, and stay updated through their social media platforms: Twitter, Facebook, and LinkedIn.
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