Key Takeaways
- Pocket Planet’s innovative miniature experience aims to draw over a million visitors annually.
- Located in the prime tourism hotspot of Oxford Street, the 30,000 square-foot attraction boasts of interactive world landmarks.
- Leveraging a blend of physical models and cutting-edge audio-visual technologies, the project is set to redefine the leisure experience industry.
Immersive Experience Meets Traditional Tourism
With footfalls decreasing in the conventional brick-and-mortar retail sphere, experiential attractions have emerged as the new magnets for foot traffic. Enter Pocket Planet, the game-changer in the leisure experience industry, promising to rejuvenate the very essence of Oxford Street with its one-of-a-kind miniature worlds.
The Vision
Pocket Planet isn’t just about miniatures; it’s about breathing life into them. The immersive attraction will showcase extensive model landscapes, capturing the essence of UK landmarks, the bustling life of London, and selected global panoramas. Think of it not just as viewing miniatures but stepping into them.
“Our intent with Pocket Planet is grand,” Mark Vlassopulos, CEO of Pocket Planet, elaborates. “This isn’t just another tourist attraction; it’s an experience. And where better to launch it than at the UK’s tourism hotspot?”
A Glimpse Into the Experience
Augmenting the physical allure of the models, Pocket Planet harnesses the potential of state-of-the-art audio-visual technologies. As visitors navigate through the attraction, they’ll witness miniature planes soar, trains chug, vehicles zip by, and boats float – all synchronized with a captivating auditory experience.
Drawing inspiration from leading global miniature attractions like Small Worlds in Tokyo and Miniatur Wunderland in Hamburg, Mark Brodermann, COO of Pocket Planet, assures, “While these attractions are remarkable, we’re envisioning something beyond. The blend of art, technology, and the magic of miniatures will ensure our visitors receive an unparalleled experience.”
Business and Beyond
From a business standpoint, the attraction’s strategic location guarantees substantial footfall. Nestled between the Marble Arch and Bond Street tube station, Pocket Planet is primed to leverage Oxford Street’s 200 million pedestrians.
Charlie Peat, Head of Private Capital Markets at Peel Hunt, highlights the unique investment potential of Pocket Planet. “This isn’t just a prime location; it’s a gold mine, especially given the recovering tourism industry and the competitive retail space rents.”
Retail and More
Apart from the main attraction, the Pocket Planet complex will also house a 10,000 sq. ft. retail and café space, amplifying the overall visitor experience. As tourists conclude their miniature journey, they can indulge in some retail therapy or relax with a cuppa, soaking in the ambiance.
The retail space is slated for a grand opening in Spring 2024, with the primary attraction welcoming visitors from early 2025.
In Conclusion
Pocket Planet isn’t just a business venture; it’s a testament to innovation in the leisure industry. The revitalization of Oxford Street is just the beginning of a new chapter in immersive attractions, setting the stage for what the future of tourism in London – and perhaps the world – might look like.
For a sneak peek into what awaits, visit the Pocket Planet website or dive into a 60-second teaser video. As London braces for this new era in experiential attractions, one thing’s certain – the world may be vast, but at Pocket Planet, it’s beautifully miniature.
For more details or investment inquiries, reach out to the dedicated teams mentioned.
Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!
