Revolutionising Eyewear: Who is Pioneering Autofocal Lenses for Ageing Eyesight?

close up of human eye
Photo by Pixabay on Pexels.com

Enter the world of groundbreaking innovation in the eyewear industry with Morrow Optics, a Belgian startup aiming to revolutionize the way we view the world. Based in Ghent, Oost-Vlaanderen, Morrow Optics is taking on the challenge of improving visual comfort for the 2.2 billion people worldwide suffering from aging eyesight, using advanced technology to redefine what is possible with eyewear. Founded in 2016 by Jelle De Smet and Paul Marchal, the company aims to empower people with independence and a new level of clarity.

Morrow Optics isn’t just producing eyewear; they’re reinventing it. Using their combined experience in electronics and nanotechnology, founders Jelle De Smet and Paul Marchal have developed a flagship Autofocal lens which has been meticulously researched, developed, and fine-tuned over several years. Incorporating Active Liquid Crystal technology and a two-layer corrective lens, this innovative Autofocal eyewear design allows for clear vision both near and far at the touch of a button.

Key Takeaways

  • Morrow Optics is a Belgian startup specialising in eyewear for people with ageing eyesight.
  • Founders Jelle De Smet and Paul Marchal have years of experience in electronics and nanotechnology.
  • The company’s flagship product is Autofocal Eyewear, which combines Active Liquid Crystal and a two-layer corrective lens for incredible clarity of vision at any distance.
  • Morrow Optics is founded on the principle of independence and improving quality of life through vision.

What sets Morrow Optics apart is their innovative approach to eyewear design and their commitment to making a genuine difference in the lives of people with visual impairment. They don’t see ageing eyesight as a burden, but rather a challenge to be overcome. With their Autofocal lens, they provide a tangible solution to an issue that affects billions of people worldwide. Instead of settling for the limitations of progressive lenses, they have used creativity and expertise to build a better alternative.

Keep exploring EU Startups:  Is Virtual Reality The Future Of Live Music And Artist Engagement?

Furthermore, their commitment to creating a product that enhances independence aligns perfectly with their vision of continuous improvement. Their eyewear isn’t just about correcting vision; it’s about enhancing the individual’s ability to experience the world on their own terms.

Morrow Optics is a shining example of a startup that is not only innovating in its sector but doing so in a manner that positively impacts the quality of life for its customers. As they launch their Autofocal Eyewear, the future looks bright – both for Morrow Optics as a company, and for the billions of people whose lives could potentially be improved by this new invention.

In an industry ripe for disruption, Morrow Optics’ progressive and open-minded approach is refreshing and inspiring. As vision problems become more common with the ageing global population, innovators such as Morrow Optics are poised to lead the way in providing advanced, adaptive solutions. Be sure to follow them on Facebook (here), LinkedIn (here), and check out their website (here) for more information about their pioneering Autofocal lenses.


Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!

Keep exploring EU Startups:  What Are Italy's Top Tourism Startups Transforming the Travel Industry?
Previous Story

Can Robust Software Solutions Revolutionise Complex Problem Solving in Tech?

Next Story

How is the Next Big AI Innovation Emerging from Poland’s Tech Scene?