Key Takeaways:
- Ifrågasätt combines AI/ML technologies with a unique commenting solution to increase user engagement and traffic for media publishers.
- The Swedish startup utilizes a 24/7 manual AI/ML-supported moderation to deliver cost-effective products to its customers.
- Ifrågasätt has successfully garnered attention and signed multiple customers, including Sweden’s largest daily and regional newspapers.
- The startup’s future looks promising as AI and ML continue to become more prevalent in the media publishing industry.
Media publishing industry has been exploring ways to leverage Artificial Intelligence (AI) and Machine Learning (ML) to boost user engagement, reader loyalty, and traffic. A startup based in Malmö, Sweden named Ifrågasätt has caught the industry’s eye, promising to become the media world’s #1 supplier of traffic, loyalty, and user engagement. This venture was established with a vision to help media publishers increase traffic and engagement in a cost-efficient way.
The startup launched its first product in August 2017 – a commenting service that can be easily added to publishers’ websites. The service is much more than just a technical commenting solution. It also includes traffic-increasing activities, user verification, and user management, all supported by manual AI/ML 24/7 moderation.
Ifrågasätt stands out among other startups due to its exceptional blend of technology and strategy. The innovative use of AI and ML in conjunction with a unique commenting service allows the media publishers to increase their traffic and maintain reader loyalty. The manually moderated, AI/ML-supported commenting service ensures a healthy and constructive discussion on the publishers’ websites, therefore prolonging user engagement and increasing site loyalty.
In less than a year, this approach has earned Ifrågasätt a lot of publicity and traction, garnering a significant number of customers, including Sweden’s largest daily newspaper, Dagens Nyheter, Sweden’s largest regional newspaper, Göteborgs-Posten, and the Nordics’ largest business journal, Dagens industri.
The future of Ifrågasätt seems promising as the media publishing industry is increasingly turning towards AI and ML to drive user engagement and loyalty. The company’s successful customer base and its increasing popularity are indicative of the potential and deliverability of its unique product.
As the media industry continues to evolve, startups like Ifrågasätt are set to be at the forefront, revolutionizing the way user engagement and traffic are driven for the publishers. You can find out more about Ifrågasätt on their website, and keep up to date with their latest developments on their Twitter, Facebook and LinkedIn pages.
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