Is Entertainment-Driven EdTech the Future of English Language Learning?

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Key Takeaways:

  • English Attack is a revolutionary EdTech startup based in Paris, France, focused on English language learning through entertainment.
  • They are using digital platforms to deliver content from movies, TV shows, and music videos as interactive learning experiences.
  • Founded by prominent digital entertainment executives, English Attack is a potential game changer in the $35 billion English language market.
  • Being championed in major European startup competitions, they represent a futuristic approach to EdTech and language learning.

Introduction:

As global connectedness increases, the importance of knowing the English language continues to rise. To meet this demand, numerous companies have started to leverage the power of technology to make language learning more accessible and engaging. Among them, English Attack is emerging as an EdTech startup with a unique entertainment-driven approach to English language learning.

Based in Paris, France, English Attack is a brainchild of digital entertainment executives Paul Maglione and Frederic Tibout, who wanted to leverage the power of popular entertainment content in revolutionizing the way people learn languages. Since its commercial launch in 2012, English Attack has been gathering attention as a promising player in the EdTech and language learning realm.

What Sets English Attack Apart:

What differentiates English Attack is its entertainment-driven approach. Where traditional language teaching can be boring and mundane, English Attack transforms the learning process into an entertaining and immersive experience. Learners engage with interactive lessons created from movie clips, TV series, music videos, news reports, and professionally-produced casual games. This not only provides exposure to the language but also makes it enjoyable and less intimidating for the learners.

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Furthermore, English Attack offers a global social network of learners. This provides an interactive community platform where users not only learn but also share their experiences, making the overall learning process more collaborative and encouraging. This combination of entertaining content, interactive methodology, and collaborative learning sets English Attack apart in the EdTech start-up scene.

Conclusion and Future Prospects:

In conclusion, English Attack’s entertainment-driven method is no doubt a novel approach in the realm of EdTech language learning. By keeping the process engaging, fun, and community-oriented, it has the potential to reshape the way English is learnt and taught. Their success lies not only in effectively leveraging digital luxury, but also in offering a creative solution to a common challenge—making language learning an enjoyable journey rather than a painstaking task.

With its innovative approach and early acclaim, English Attack seems poised for a future of growth and expansion in the booming EdTech market. For those interested to know more, you can explore their website, or follow them on Twitter and Facebook.


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