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With the shift towards online commerce intensifying in the recent era, consumer reviews have taken paramount importance in decision-making processes. One Stockholm-based startup, TestFreaks, is making significant waves in this sector, using its review solutions to revolutionize the experience on e-commerce websites.
TestFreaks began as a channel for aggregated review content and price comparison but underwent a considerable change in 2012. The startup transformed into a B2B-centric review solutions provider for online retailers and manufacturers, shaping the way e-commerce websites operate and how consumers interact with products.
- Key Takeaways:
- TestFreaks is reshaping the e-commerce experience with its review solutions.
- Consumer reviews have become crucial decision-making tools in online shopping.
- TestFreaks uses aggregated expert and user reviews, along with collection through post purchase email.
- The startup has reduced client side implementation effort from four hours to under five minutes by collaborating with leading e-commerce platforms.
What sets TestFreaks apart in a crowded market is its personalized approach to review solutions. The startup has more than 3,000,000 aggregated expert reviews and over 20,000,000 aggregated user reviews. These reviews come from a vast array of sources, making TestFreaks a one-stop-shop for product reviews.
The company’s innovative approach includes product review collection through post-purchase email, allowing them to garner honest feedback without the customer needing to go through any inconvenience. This not only helps retailers understand how their product is being received but also influences potential buyers by providing honest, real-world feedback.
Looking ahead, the future of TestFreaks and similar startups seems bright as the reliance on e-commerce and online shopping is expected to continue. With strategic partnerships with the world’s leading e-commerce platforms like Shopify and WooCommerce, TestFreaks has simplified the otherwise tedious process of implementing review systems on websites.
As the world moves towards an increasingly digital future, companies like TestFreaks are set to play a pivotal role in shaping customer experiences and influencing purchase decisions. To learn more about TestFreaks and its B2B review solutions, visit their website. You can also follow them on Twitter, Facebook, and LinkedIn.
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Information of Founders: Kristofer Arwin, Magnus Wiberg, and Martin Alexanderson.
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