Startup Showcase: Record Union – Empowering Artists in the Digital Music Landscape

Bridging the Gap Between Musicians and Global Audiences

Welcome to’s Startup Showcase, where we shine a spotlight on innovative companies that are transforming industries. In this edition, we present Record Union, a trailblazing digital music distribution platform based in Stockholm, Sweden. Record Union empowers artists to share their music with the world by providing easy access to major streaming and download platforms.

Democratising the Music Industry:

At its core, Record Union is driven by a powerful vision – to democratize the music industry. Founded in 2008, the company strives to break down barriers and open doors for artists and labels of all sizes, ensuring that their music reaches a global audience.

  • Global Reach with Digital Distribution: Record Union’s platform enables artists to distribute their music to all major music services worldwide, including Spotify, Apple Music, iTunes, Google Play Music, YouTube, Amazon, Deezer, and Tidal, among others. This opens up a world of opportunities for artists to connect with fans across borders.
  • Empowering Artists with Analytics: Understanding the audience is essential for growth. Record Union provides artists with daily analytics data, empowering them to gain valuable insights into their fan base and make data-driven decisions to enhance their music careers.

Building a Thriving Music Ecosystem:

Record Union is not just a distribution service; it’s a thriving ecosystem that fosters artist discovery and collaboration. They go beyond distribution to support artists in multiple aspects of their musical journey.

  • Monthly Royalties and Earnings: Record Union ensures that artists receive their fair share of earnings from streaming and downloads on a monthly basis. This financial support allows musicians to focus on what they love – creating music.
  • Spotlight on Upcoming Artists: The platform actively collaborates with music services and major labels to discover new music and promote upcoming artists. This exposure provides artists with the chance to gain recognition and expand their fan base.
  • Partnerships and Events: Record Union nurtures partnerships and organizes events to foster a strong sense of community within the music industry. These collaborations create opportunities for artists to network and grow their professional circles.
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A Team Driven by Passion:

Record Union’s driving force is a team of music enthusiasts, many of whom are musicians, songwriters, and producers themselves. Their genuine passion for music is reflected in their commitment to the success of the artists they serve.

  • Musicians Serving Musicians: The team’s deep understanding of the challenges faced by musicians allows them to design services that cater to artists’ needs effectively. Their empathy and first-hand experience make them a reliable partner for any aspiring musician.
  • Diverse and International: With approximately 30 team members from 10 different nationalities, Record Union embraces diversity and fosters a global perspective. This multicultural environment enriches their approach to supporting artists worldwide.


Record Union stands at the forefront of empowering artists in the digital music landscape. By offering a seamless distribution platform, valuable analytics insights, and a vibrant ecosystem for artist discovery, they are redefining how musicians share their art with the world. With a team driven by passion and dedication to democratizing the music industry, Record Union is a true ally for artists looking to make their mark on the global stage.





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