Startup Showcase: Moncler SpA – Fashion Meets Technology

Moncler SpA is a fashion and lifestyle brand that combines style with ongoing technological research. Since its founding in 1952 in Monestier-de-Clermont, Grenoble, France, Moncler has been at the forefront of fashion innovation. The company’s collections are a fusion of extreme needs with day-to-day city life, and they are available through a network of mono-brand stores, department stores, and multibrand stores around the world.

Fashion Meets Technology

One of the things that sets Moncler apart is its ongoing commitment to research and technology. The brand harnesses the knowledge of mountaineering experts to create clothing that is both functional and stylish. This commitment to technology is evident in every aspect of the company’s operations, from the materials used to create the clothing to the way that it is distributed.

Directly Operated Stores

Moncler directly produces and distributes its own clothing and accessories collections through its direct boutiques, which it calls “directly operated stores” or DOS. These stores are an important part of the company’s distribution strategy, as they allow Moncler to control the entire retail experience, from the moment a customer walks in the door to the moment they leave with their purchase.

Wholesale Distribution Channel

In addition to its directly operated stores, Moncler also distributes its clothing and accessories through a wholesale distribution channel. This channel includes the world’s most exclusive department and multibrand stores, which stock Moncler products alongside other luxury brands. This strategy allows Moncler to reach a wider audience while maintaining its reputation as a premium brand.

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Global Presence

Moncler operates in about 70 countries and four main geographical areas worldwide: Italy, EMEA, Asia, and the Americas. This global presence has helped the company to establish itself as a leader in the luxury fashion industry. Moncler’s commitment to technology and innovation has helped it to stay ahead of the curve, while its dedication to quality and craftsmanship has ensured that its products remain highly desirable to fashion-conscious consumers around the world.


Moncler SpA is a fashion and lifestyle brand that is committed to innovation, technology, and quality. The company’s fusion of extreme needs with day-to-day city life has made it a leader in the luxury fashion industry, and its global presence has helped it to reach a wide audience. With a network of mono-brand stores, department stores, and multibrand stores around the world, Moncler is poised for continued growth and success.





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