Startup Showcase: Ipsos—Decoding Consumer Minds for Market Success

The Powerhouse Market Research Firm You Need To Know About

Welcome back to, the premium destination for discovering the most impactful startups across Europe! Today’s Startup Showcase features Ipsos, a market research giant headquartered in Paris, but with a reach that spans continents. Founded in 1975, Ipsos has been continually evolving and innovating to deliver comprehensive market research solutions in advertising, loyalty, marketing, media, and public affairs.

Bridging the Gap Between Brands and Consumers

The essence of any successful business lies in understanding its consumer base. That’s where Ipsos shines. This global market research company specializes in advertising research solutions that are designed to unearth consumer insights. From equity, strategy, execution, to in-market solutions, Ipsos provides a complete package. These services help clients in various sectors like financial services, health, pharmaceuticals, public affairs, technology, and communications to tailor their strategies more effectively.

Ipsos and Data-Driven Insights

In today’s rapidly changing market landscape, having real-time, data-driven insights is critical. Ipsos offers forecasting, modeling, and consulting services designed to help businesses anticipate market changes and adapt accordingly. They’ve also extended their research methodologies to serve non-profit and government sectors. With a clientele that includes small enterprises in North America, and with additional offices around the world, Ipsos is well-equipped to serve diverse market research needs.

Why Choose Ipsos?

You might wonder, why Ipsos when there are many market research firms out there? The answer is simple: depth and breadth of services. Ipsos not only provides comprehensive market research solutions but also has expertise in niche areas like loyalty research, media research, and public affairs research. They have a robust global presence, with locations that extend from San Francisco, USA, to Vancouver, Canada, to multiple cities across Europe and Asia. Ipsos brings you the best of both worlds: the extensive network and resources of a global company and the specialized expertise of a niche firm.

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Going Forward: What to Expect from Ipsos

With over four decades of experience in market research, Ipsos is not new to the challenges and opportunities that come with ever-changing market dynamics. They have consistently evolved to meet these challenges head-on, using cutting-edge technology and research methodologies. As Ipsos continues to expand its offerings and geographic reach, one can only expect the company to rise as a dominant player in the market research industry.

Ipsos is undoubtedly a market research firm that has been shaping and will continue to shape how businesses and governments understand their consumers and citizens. Their blend of traditional research techniques with modern analytics tools makes them a standout choice for anyone looking to delve into the intricacies of market behavior.

For more information about Ipsos, or to get in touch, you can reach them through the following channels:

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