Startup Showcase: Domaine d’Escapat Transforms from Hockey Rinks to Renovated Vineyards

The inspiring journey of a former hockey player turned wine grower

In the heart of Languedoc-Roussillon, France’s largest wine region, lies Domaine d’Escapat, a French classic vineyard that has become synonymous with excellence and innovation. This startup showcase explores the captivating journey of Bruno Ohlzon, a former Swedish hockey player, who transitioned from a successful career on the ice to embark on a new adventure as a passionate wine grower. Domaine d’Escapat, with its commitment to producing exceptional wines, has emerged as a transformative force in the industry, captivating wine enthusiasts worldwide.

Unveiling a Unique Journey:

Bruno Ohlzon’s story is one of passion, determination, and reinvention. From his early days as a hockey player in renowned teams such as Modo and Hammarby, Bruno showcased a remarkable ability to adapt and excel. While his hockey career was filled with achievements and accolades, Bruno’s entrepreneurial spirit led him to explore new horizons beyond the rink.

Finding the Perfect Blend:

With a deep-rooted interest in wine, Bruno’s passion for viticulture took shape during his time in Madrid, where he played hockey and discovered the world of Spanish wines. He recognized the potential to bring premium wines to Stockholm, establishing a successful wine agency and supplying renowned restaurants with fine selections. This early venture marked the beginning of Bruno’s journey into the world of wine.

The Birth of Domaine d’Escapat:

Driven by his unwavering commitment to quality, Bruno Ohlzon set his sights on creating his own vineyard, a place where he could express his vision and deliver exceptional wines that would defy the status quo. Located in the picturesque village of Villeneuve-Minervois, Domaine d’Escapat captivates visitors with its sprawling vineyards, encompassing 14 different grape varieties, and its vibrant surroundings of lavender, blackberries, olives, and other bountiful flora.

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A Land of Abundance and Excellence:

Domaine d’Escapat benefits from its idyllic location in the Languedoc-Roussillon region, renowned for its breathtaking landscapes, proximity to the Mediterranean Sea, and the Pyrenees Mountains. This unique terroir contributes to the distinct character of the wines produced by Domaine d’Escapat. With 300,000 hectares, Languedoc-Roussillon currently holds the title of the world’s largest wine region. The favorable climate, boasting 300 days of sunshine annually, and the region’s southern latitude create optimal conditions for grape cultivation, resulting in wines that are bold, vibrant, and full of character.

A Commitment to Excellence:

At Domaine d’Escapat, Bruno Ohlzon and his team are committed to delivering wines that reflect their passion, expertise, and dedication to quality. Through meticulous craftsmanship and sustainable farming practices, they strive to create wines that showcase the unique characteristics of the terroir. From their elegant reds to their crisp whites, every bottle represents Bruno’s determination to break new ground and challenge the status quo, all while maintaining the highest standards of winemaking.


Domaine d’Escapat stands as a testament to the power of passion and perseverance. Bruno Ohlzon’s journey from the hockey rink to becoming a revered wine grower embodies the spirit of entrepreneurship and the pursuit of excellence. With its remarkable vineyards, commitment to quality, and dedication to innovation, Domaine d’Escapat is at the forefront of redefining the wine culture in Languedoc Roussillon and captivating wine enthusiasts around the world. As Domaine d’Escapat continues to flourish, Bruno’s mission remains clear – to showcase that a Swedish wine grower, dressed in jeans and a t-shirt, can deliver exceptional wines that rival those of the traditional French winemaking powerhouses.

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