Startup Showcase: Datatrics – Making Predictive Marketing Accessible, Actionable and Easy to Use

In today’s fast-paced digital world, marketing teams face challenges in keeping up with consumer demands and staying relevant in a highly competitive market. As consumers become more sophisticated, marketing strategies have to become more personalized, precise and predictive. This is where Datatrics comes in, an innovative startup based in Oldenzaal, The Netherlands, that offers predictive marketing solutions to businesses of all sizes.

Revolutionizing Marketing with Predictive Insights

Datatrics provides marketing teams with an easy-to-use platform that combines the power of big data with predictive analytics to give actionable insights. The startup’s mission is to make predictive marketing accessible to everyone, removing the need for data scientists and complex analytics tools.

With Datatrics, marketing teams can easily connect their channels and automatically enrich them with external influences such as weather and traffic intensity. The platform then delivers actionable insights that tell the team exactly how to make the most of their marketing opportunities. By providing Next Best Actions, Datatrics tells marketing teams who to contact about which product, when to contact them, and which marketing channel to use.

Making Predictive Marketing Affordable and Accessible

One of the biggest barriers to entry for predictive marketing is the cost of implementation and the need for specialized expertise. Datatrics has made it a priority to keep the platform affordable and easy to use, making predictive marketing accessible to businesses of all sizes. The platform offers a range of plans tailored to suit different business needs and budgets, ensuring that even small businesses can take advantage of the benefits of predictive marketing.

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Datatrics is also highly customizable, with the ability to integrate with a range of marketing channels, including websites, webshops, email marketing campaigns, and social media. This flexibility ensures that businesses can use the platform in a way that suits their individual needs and target their customers more effectively.

Creating Relevance for Customers

In a world where customers are inundated with marketing messages, creating relevance is key to winning their hearts and minds. Datatrics helps businesses achieve this by using predictive insights to deliver more personalized, relevant messages to customers. By understanding customer behavior, preferences and intent, businesses can deliver the right message to the right person at the right time, creating a more engaging and satisfying experience for the customer.

Datatrics also helps businesses identify new opportunities by analyzing customer data to uncover patterns and trends. This enables businesses to adapt their strategies and product offerings to better meet the changing needs of their customers.


Datatrics is a game-changer in the world of marketing, offering businesses an affordable, easy-to-use platform that provides predictive insights to help them stay relevant in a fast-changing market. By using big data and predictive analytics, Datatrics helps businesses create more personalized and engaging marketing campaigns that resonate with customers. With its focus on accessibility and affordability, Datatrics is helping businesses of all sizes take advantage of the benefits of predictive marketing.





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