Startup Showcase: BaseCase—Revolutionizing Pharma Customer Engagement

A New Dawn for Healthcare Communication: Tailored, Mobile, and Efficient

Welcome to another Startup Showcase edition on! In this feature, we’re spotlighting BaseCase, a Berlin-based startup shaping the future of customer engagement in the life sciences industry. The platform uniquely combines ‘no-code’ content creation and sales enablement, providing an entirely new lens through which pharmaceutical and medtech companies interact with their stakeholders.

A One-of-a-Kind Platform in Life Sciences

With a focus on simplicity, adaptability, and efficiency, BaseCase offers a suite of cloud-based SaaS products designed for the unique needs of the life sciences sector. It helps pharmaceutical and medtech companies to engage more meaningfully with a range of partners—be it healthcare providers, professionals, or payers—through personalized, interactive mobile content.

Traditionally, creating tailored content for different markets and stakeholders was a cumbersome and expensive process that involved multiple teams and third-party agencies. BaseCase is different. Its platform allows centralized content to be easily adapted and updated in-house, offering unprecedented flexibility to life sciences companies. This is a game-changer for an industry that often operates across complex regulatory landscapes and diverse market conditions.

Cutting Costs and Increasing Efficiency

BaseCase has done more than just streamline content creation and customer engagement. By allowing companies to bring the process in-house, the platform helps eliminate the delays and costs associated with external agencies. Now, global organizations can create, adapt, and use mobile content more efficiently, which translates into significant savings in time and financial resources.

This level of efficiency does not just affect a single aspect of the business; it creates a ripple effect. By empowering companies to utilize internal skills and resources, BaseCase helps safeguard quality, speed up timelines, and ultimately, save costs. It’s no wonder that 70% of the top 10 Pharma and MedTech companies are already utilizing BaseCase in over 60 countries worldwide.

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A Startup With A Global Footprint

Founded in 2007 by Gijs Hubben and Diarmuid Glynn, BaseCase has evolved from a promising startup into a platform used by major players in the life sciences industry. It is a quintessential example of how a startup can solve a real-world problem by leveraging technology and innovative thinking. The platform has turned the process of creating and adapting interactive, mobile content from a challenge into an opportunity for global synergies in the life sciences sector.

Ready to Transform Your Pharma Customer Engagement?

If you’re in the life sciences industry and looking to modernize your customer engagement methods, BaseCase offers an efficient, cost-effective, and customizable solution.

To learn more about BaseCase, you can visit their website and follow them on social media:

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