Startup Showcase: Addlium – The Social Selling Approach for B2B

In today’s highly competitive business world, it’s becoming increasingly difficult to find qualified leads that can turn into successful sales. This is where Addlium comes in. Based in Kyiv, Ukraine, Addlium is a startup that specializes in implementing the social selling approach for B2B companies. Their unique approach helps optimize the sales department’s work and helps them reach their KPIs by delegating the prospecting process through their lead generation services.

Qualified Leads for Service Companies

Addlium delivers qualified leads for service companies in various industries. They specialize in providing a personalized experience to the prospects, which helps increase brand recognition and helps in lead generation. Addlium believes that prospects should be guided through personalized experiences provided by a company that can be reached only through multi-touch solutions.

In-Depth Research of Target Audience

Addlium offers an optimal formula for reaching target prospects for each particular business through their best practices and established processes. They conduct in-depth research of the target audience and ICP to ensure that their clients are only connected with qualified leads that have a high potential for conversion.

Branded Media Packaging and Increased Company Recognition

Addlium’s services are not just limited to lead generation. They also provide branded media packaging on LinkedIn and increased company recognition. This helps companies stand out from the competition and establish their brand as a thought leader in their industry.

Human-to-Human Model with Up-to-Date Technologies

Addlium’s human-to-human model, combined with the usage of up-to-date technologies, increases the effectiveness of a sales team by up to 30%. Their content marketing services, which include social media content marketing and support, ensures that the right messages are delivered to the right people, which ultimately affects lead generation results.

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In today’s world, where the competition is fierce, businesses need a partner that can help them optimize their sales department’s work and reach their KPIs. Addlium’s unique social selling approach helps companies connect with qualified leads, while providing a personalized experience to each prospect. With in-depth research of the target audience and ICP, branded media packaging on LinkedIn, and an optimal formula for reaching target prospects, Addlium is a valuable partner for any service company looking to increase their sales effectiveness.



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