- An expert in data marketing technologies and services, Makazi Group serves the marketing challenges with their Data Management Platform (DMP).
- The VP offers international advertisers a technology platform for consolidation of all digital information sources relating to customer data and activated across all communication channels.
- Makazi’s proprietary data management platform integrates advanced algorithms to improve the targeting of personalised messages to each consumer.
- The company distinguishes itself as the only player that offers advertisers an approach combining immediate performance and maximization of customer value in the long term.
Founded by entrepreneur Edgar Baudin, Makazi Group is a Paris-based startup that has been taking data management platforms (DMPs) to new heights. Industry veterans in advertising and analytics, Makazi Group is committed to addressing the pressing marketing challenges with its innovative technology. The company’s pioneering approach is revolutionising how we perceive data management, particularly in relation to advertising and analytics.
The primary solution proposed by Makazi is their state-of-the-art Data Management Platform (DMP). This platform enables advertisers to consolidate all their digital sources related to customer data. Additionally, it ensures smart and customised activation across every communication channel. This combination is not only innovative, but it also gives a competitive edge to advertisers in an increasingly digital world.
What sets Makazi Group apart is not just their innovative DMP but their philosophy towards long-term customer value. They offer advertisers a unique approach that combines immediate performance and long-term customer value maximization. This is achieved by continually enhancing the advertiser’s data and managing marketing pressure on customers. As a result, Makazi’s proprietary DMP integrates the most advanced algorithms to analyse, enhance, and segment all the advertiser’s data, improving the targeting of personalised messages to each consumer.
Furthermore, the name ‘Makazi’ carries significance – in Swahili, an East African dialect, it translates to “the place where valuables are stored”. This is a direct reflection of Makazi’s mission to turn consumer data into valuable, actionable insights. Their approach has distinguished Makazi as the only player in the market offering advertisers an effective balance of short-term and long-term strategies.
Looking towards the future, Makazi Group aims to continue its steady growth and to maintain its positioning at the forefront of advertising and analytics. The proprietary DMP that Makazi has developed has the potential to become an industry standard as the integration of big data into marketing practices becomes more prevalent. Their dedicated focus on both immediate results and long-term value creation sets a promising path for the future of the company.
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