Is Cognitive Computing the Future of Marketing and Market Research?

Key Takeaways:

  • Market Logic Software provides high-tech marketing information systems and uses cognitive computing advances to cater to the global marketing community.
  • The startup’s significant clients range from FMCG/CPG, healthcare, retail, high-tech, finance and communications sectors.
  • Market Logic’s contributions have been recognized by several bodies, including the German Marketing Intelligence Innovation Award jury.
  • With its diverse and dynamic team, Market Logic Software puts clients first and believes in the power of effective market research and consumer data.

As we delve into the 21st century, technologies such as cognitive computing are progressively influencing various sectors, including marketing and market research. In the midst of this technological evolution, Market Logic Software, based in Berlin, Germany, is providing cutting-edge cognitive computing solutions for marketing purposes. This fast-growing, venture-financed corporation offers marketing information systems to the world’s best marketing and research teams.

With a portfolio of clients that includes global brands from a variety of industries, including FMCG/CPG, healthcare, retail, high-tech, finance, and communications sectors, Market Logic Software uses the latest advancements in cognitive computing to provide the right information at the right time to the international marketing community. One such client is Unilever, where Market Logic’s technology powers the PeopleWorld platform, presenting marketers with readily available and highly relevant market insights.

There are a few key factors that set Market Logic Software apart in the crowded startup scene. The core philosophy of the company is the concept of running an insights-driven business. This approach is aimed at leveraging data and information to enhance decision-making processes, and to provide marketers and researchers with precise insights when they need them. Moreover, the company’s commitment to innovation has garnered the attention of the industry, earning it accolades such as the 2017 Red Herring Top 100 Europe award and the 2016 Marketing Innovation of the Year Award from the German Marketing Intelligence Innovation Award jury.

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The startup also offers a vibrant, multicultural environment, showcasing a strong commitment to diversity. Founders Elizabeth Parsons Morgan and Olaf Lenzmann believe that client service is paramount and that effective market research and consumer data are integral to driving marketing success. With the fusion of these fundamental convictions and cutting-edge cognitive computing techniques, Market Logic Software has been able to craft a highly effective software solution for the global marketing industry.

Looking towards the future, Market Logic Software appears to be well-positioned to take advantage of the ongoing shift towards cognitive computing in the field of marketing and market research. As the marketing landscape becomes increasingly data-driven, the company’s unique, technologically advanced approach to market intelligence could gain further prominence and acceptance. The impact of this Berlin-based startup is already resonating globally, with its approach providing a glimpse into how the future of marketing and market research might look.

In embracing innovations like Market Logic Software, marketers can delve deeper into consumer data, getting to know their audience in a more intimate and nuanced way than ever before. To stay updated on their journey, you can follow them on Twitter, Facebook, and LinkedIn or visit their website.


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