European Builds: Europe’s Unique Vision for Building Trustworthy Artificial Intelligence

How Europe's Strategic AI Framework Is Poised to Lead the Global AI Industry towards a More Ethical, Innovative, and Competitive Future


Key Takeaways

  1. The European Union’s AI Strategy focuses on balancing excellence in AI with ensuring trust and safety.
  2. The EU is driving towards becoming a global hub for AI, backed by concrete regulations and actions.
  3. Investment in AI across the EU is significant, aiming for an annual volume of €20 billion over the course of the digital decade.
  4. Access to high-quality data is pivotal for building robust AI systems, with EU legislative initiatives supporting this endeavour.
  5. The EU’s proposed legal framework for AI seeks to address risks and gaps left uncovered by national legislation, setting a gold standard for AI regulation globally.

The New AI Dawn: Europe’s Approach

Artificial intelligence (AI) has the potential to shape our future profoundly. As the race for AI supremacy intensifies worldwide, the European Union (EU) is taking a human-centric approach that emphasizes both excellence and trust. The strategy is not only about becoming a powerhouse in AI development but also about ensuring that AI advancements are safe, ethical, and benefit the society at large. This unique European approach to AI is an ambitious blueprint for a resilient Digital Europe.

The Pursuit of Excellence in AI: Building European Builds

To foster excellence, the EU seeks to create a supportive ecosystem that allows AI to thrive from the lab to the market. The ambition is to ensure that AI serves the people and becomes a force for good in society. By strategically leading in high-impact sectors, the EU aims to become a hub for AI that competes on the global stage.

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In 2021, the Commission, along with the Member States, agreed to enhance AI’s excellence by aligning policy and investment strategies. The Coordinated Plan on AI outlines a vision to accelerate, act, and align priorities that reflect the current European and global AI landscape.

Investment and Infrastructure: The Fuel for AI Innovation

Driving the development and uptake of AI requires not just smart policy, but also significant funding and infrastructure. Through the Horizon Europe and Digital Europe programmes, the Commission plans to invest €1 billion per year in AI. This investment is further augmented by private sector and Member States’ funding, aiming to reach an annual investment volume of €20 billion over the course of the digital decade.

Moreover, the Recovery and Resilience Facility earmarks €134 billion for digital, providing a game-changing boost to Europe’s ambitions to be a global leader in developing cutting-edge, trustworthy AI.

Beyond funding, the Commission recognizes that access to high-quality data is critical to build high-performance, robust AI systems. Therefore, initiatives such as the EU Cybersecurity Strategy, the Digital Services Act and the Digital Markets Act, and the Data Governance Act, collectively lay down the right infrastructure for building such systems.

Building Trust in AI: A Cornerstone of Europe’s AI Strategy

In addition to fostering excellence, the EU strategy places a heavy emphasis on building trust in AI. Trust is a crucial component for ensuring a safe and innovation-friendly environment for AI users, developers, and deployers alike.

To this end, the Commission has proposed three inter-related legal initiatives to ensure the creation of trustworthy AI. These include a European legal framework for AI to address fundamental rights and safety risks, a civil liability framework, and a revision of sectoral safety legislation.

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The Legal Framework: Setting the Global Standard

As AI technologies continue to evolve rapidly, so too does the need for clear and robust legal oversight. The proposed European legal framework for AI seeks to address risks specific to AI systems that may not be covered by existing national and EU legislation.

This framework aims to provide clarity for AI developers, deployers, and users by intervening only in those cases that existing national and EU legislations do not cover. It proposes a clear, easy-to-understand approach, based on four different levels of risk: unacceptable risk, high risk, limited risk, and minimal risk.

The EU’s AI legislation is a landmark initiative that not only addresses the regulatory gaps but also seeks to set a global gold standard. If successful, this framework can guide the global AI industry towards a more ethical and controlled deployment of AI technologies.


In conclusion, the EU’s approach to AI represents a balanced combination of excellence and trust. By investing heavily in AI and establishing a strong legal framework for its use, the EU is positioning itself as a global leader in the AI domain. The long-term effects of this approach could redefine the global AI landscape, ensuring that Europe remains at the forefront of technological innovation while prioritizing the ethical use of AI. As the Digital Decade unfolds, we will witness how this European build of AI reshapes our world.


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