Key Takeaways:
- Cluetivity combines the best elements of treasure hunting, GPS-Geocaching, Live-Escape-Games and Augmented Reality (AR) technology to provide a unique and interactive experience.
- The startup has established partnerships with over 150 B2B and B2C companies from different business fields in 20 different countries worldwide.
- Games are customizable, providing an opportunity to reinvent corporate training and team-building events.
Introduction:
Augmented Reality (AR) technology has been rapidly making inroads into various sectors, from entertainment to education and even corporate training. AR’s ability to provide immersive and interactive experiences has rendered it an intriguing tool for training and team building. This is where the Berlin-based startup, Cluetivity, comes into the picture. Fusing elements of a typical treasure hunt, GPS-Geocaching, Live-Escape-Games, and the cutting-edge AR technology, Cluetivity hopes to redefine how businesses train and build their teams.
Established by founder Michael Schiemann, Cluetivity combines physical challenges with digital innovation, creating action-packed adventure games that can be played in multiple languages. Beyond just a game, the platform is a multifaceted tool designed to foster teamwork, problem-solving skills, and strategic thinking among participants.
What sets Cluetivity apart?
With an impressive repertoire of over 150 B2B and B2C partnerships across 20 countries, Cluetivity has managed to stand out through its high level of customizability. Businesses can either select a preset game or create their own tailor-made route that suits their specific needs. Coupled with AR technology, this setup anticipates an entirely fleet of possibilities for a diverse range of corporate applications from team development, recruitment to onboarding.
Moreover, the integration of physical challenges – for instance, discovering a physical object which players can hold – with AR overlays is another niche Cluetivity is filling competently. This mix of virtual and physical produces an invigorating twist to conventional team-building exercises and corporate training models, making learning and collaboration an enjoyable and memorable experience.
Looking Towards the Future:
In a world where technology continues to permeate every aspect of our lives, Cluetivity’s approach to harnessing AR for corporate training and team-building events is a glimpse into the future of workplace dynamics. Increasing digitalization will continue to open doors for such innovative and immersive approaches to team-building and training.
With Michael Schiemann at the reins, Cluetivity is undoubtedly a startup to watch. With further tweaks and technological innovations, the Berlin-based company is on track to leave a lasting imprint on how businesses develop their teams and train staff. For a glimpse into the future of corporate training, follow Cluetivity on their Twitter, Facebook, and LinkedIn pages. For more information, explore the company’s official website.
Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!
