- UK’s leading refillable deodorant brand unveils world’s first 100% plastic-free, compostable bottle for body wash.
- The innovation leverages bamboo’s natural waterproof properties, making a dent in the war against single-use plastics.
- The company’s rise to the top of the UK startup scene offers a blueprint for sustainability and scalability.
Challenging the Plastic Paradigm
Have you ever wondered how much plastic you throw away after finishing a bottle of shampoo or body wash? Traditional plastic containers are notorious for clogging up our landfills and even ending up in oceans. One British startup has dared to challenge this status quo by releasing the world’s first 100% plastic-free, compostable bottle for body wash, thereby heralding a new era of eco-conscious consumer products.
Bamboo to the Rescue
Pioneering a significant leap in eco-friendly packaging, the firm has harnessed the natural waterproof properties of bamboo to create their innovative body wash container. Previously, even plant-based bottles contained some form of plastic, causing issues for recycling and environmental degradation. Now, the company has opened new avenues in sustainability by launching a bottle made entirely from plants, specifically 70% bamboo starch and 30% plant starch from agricultural waste. The composition allows the bottle to biodegrade naturally in just six months, faster than a banana peel, offering a bona fide solution to one of our pressing environmental dilemmas.
Transforming Consumer Behavior
Current research shows that an average person uses approximately 19,665 plastic cosmetics bottles in their lifetime, with just half of this waste reaching the recycling bins. As a result, large quantities of plastic waste get exported to other countries for recycling, adding to the burden of global waste management. The new compostable refills have the potential to alter this bleak landscape. Since launching its first products in 2020, the company has already saved a staggering 262 tonnes of plastic from entering landfills. Imagine the kind of impact such an initiative can have if adopted on a larger scale across multiple industries.
In addition to the bottle’s compostable qualities, it comes with a ‘use by’ date. After six months from its date of filling, the packaging begins to break down naturally, causing no lasting damage to the environment. The product is enclosed in an anodized aluminum case designed to last a lifetime, further reducing the need for single-use plastic.
From Leading Deodorant Brand to Industry Trailblazer
Originally known for its refillable deodorant, the brand’s recent achievement comes after years of relentless R&D, cementing its position as an industry leader. Last year alone, they hit a jaw-dropping £26.2 million in sales, and recently, they were crowned the Number 1 Fastest Growing Company in the UK. Their story is a remarkable testament to what can be achieved when innovation is combined with a deep-rooted commitment to sustainability.
Flavors and Pre-orders
For those eager to become early adopters of this groundbreaking product, pre-orders are now open. The shower gel in the revolutionary compostable bottle is available in aqua or pink and comes in three best-selling scents: Fresh Cotton & Sea Salt, Coconut & Vanilla, and Jasmine & Mandarin Blossom.
Envisioning a Plastic-Free Bathroom
The company’s broader mission is not just limited to the launch of this product. They envision a future where bathrooms are entirely free of single-use plastic, pushing retailers to adopt refillable solutions. They are setting a benchmark for what the industry could look like—a harmonious blend of convenience, performance, and environmental responsibility.
The Bigger Picture
The war against single-use plastic is far from won, but victories like these shine a light on the path ahead. By shifting consumer behavior and prompting industry-wide changes, innovations like this could herald a future where our bathrooms, and by extension, our planet, are free from the scourge of single-use plastic.
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