- Cycling has seen a whopping 28% increase between 2016 and 2021, presenting a golden opportunity for businesses.
- While 64.2% of workplaces have a cycling scheme, only 24.7% of employees are hopping on.
- Bike facilities, leading by example, and engaging activities can shift this dynamic and position cycling as the commute method of choice.
Bike Facilities: More than Just a Parking Spot
One of the major hurdles employees face when considering biking to work is the question of where to safely store their bicycle. A lack of proper facilities can deter even the most enthusiastic cyclists. Businesses that can invest in secure bike sheds, stands, or even dedicated indoor rooms can quickly remove this obstacle.
Furthermore, consider introducing essential tools for bike maintenance at the workplace. Imagine the convenience of having a puncture repair kit or a bike pump at hand! Such amenities not only make life easier for the employees but also demonstrate a company’s commitment to supporting healthier lifestyles.
Leadership on Wheels: Why Management Should Cycle Too
There’s no stronger endorsement for a program than seeing leaders embrace it. If employees witness their managers or business owners cycling to work, it makes a profound statement. By embodying the very message they’re trying to promote, leaders can inspire their teams to follow suit. After all, when employees see their superiors striving for a better work-life balance, it boosts morale and reinforces the company’s values.
From Training Wheels to Main Roads: Offering ‘Back to Basics’ Courses
A refresher course can be a game-changer for those who’ve been off the saddle for a while. Organizing basic cycling workshops can reignite the passion for cycling among employees and give them the confidence to tackle their commute on two wheels. Collaborating with local cycling experts can provide added value, offering insights into the latest gear, safety measures, and cycling tips.
Beyond the Workplace: The Joy of Off-site Cycling Days
Promote the joys of cycling outside the context of the daily grind. Organizing off-site cycling days can provide employees a break from the usual routine while promoting the mental and physical benefits of cycling. Whether it’s a scenic trail ride or a group cycle to a local landmark, such outings can bolster team spirit.
Moreover, these group activities can offer a more relaxed environment for employees to bond and communicate, breaking down departmental silos and fostering a sense of camaraderie. And who knows, these cycling trips might just spark a newfound love for cycling, influencing their commute and recreational choices.
In a world increasingly focused on sustainability, health, and well-being, businesses have a golden opportunity to stand out and make a difference. Encouraging employees to cycle is not just about reducing the carbon footprint; it’s about promoting a healthier lifestyle, boosting morale, and fostering a sense of community. As more businesses recognize the immense benefits, we’re likely to see our morning commutes transformed—one pedal at a time.
Source: Ben Mercer of Leisure Lakes Bikes.
Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!