Key Takeaways:
- Rakuten Fits Me’s product, Fit Origin, is revolutionising eCommerce fashion retail by providing personalised fit recommendations.
- The solution combines garment and shopper data to determine the best fit, improving customers’ shopping experience and boosting their buying confidence.
- Rakuten Fits Me goes beyond traditional sizing, giving focused attention to individual body shapes and preferences.
- The premise of Fit Origin suggests a promising future for fit recommendation solutions in the eCommerce fashion retail industry.
Determining the right size has long been a major hurdle for online fashion shoppers. More often than not, customers end up dissatisfied with their purchase owing to improper fitting, which triggers an avalanche of returns. Yet, what if technology could accurately predict your perfect fit before you even add an item to your shopping cart? This is where Rakuten Fits Me, an Estonia-based startup co-founded by Heikki Haldre, Hiroshi Mikitani, and Paul Pallin, steps in with the ultimate fit recommendation solution called Fit Origin. Shaking up the e-commerce, fashion, and retail technology industries, Rakuten Fits Me embeds real-world fitting room experience into the world of online shopping.
Fit Origin utilises a combination of garment data and shopper data, incorporating factors like height, weight, age, and body shape to determine what size will offer the best fit for each individual. Leveraging deep statistical analysis drawn from thousands of detailed body scans, the solution sketches out a precise interpretation of each shopper’s measurements. Simultaneously, the garment’s various aspects, including silhouette, stretch, and fit preference, are analysed. This innovative approach offers an answer to the question of how to translate real-world fitting room experiences to the digital realm.
The magic of Fit Origin is threaded into its drive to cater the ‘Me’ fashion rather than mass-produced sizes. By tailoring recommendations to individual customer’s preferences and body shapes, Rakuten Fits Me not only enhances customers’ online shopping experience but also boosts their buying confidence. The uniqueness of their solution rests on its ability to align product data with shopper body data, ensuring that every customer gets the perfect fit, first time, every time.
On a broader perspective, Rakuten Fits Me’s Fit Origin model sets a new trend in the e-commerce fashion retail industry, emphasizing accurate sizing and personalized shopping experience. The blend of garment technology and data science positions the startup as a game-changer in the industry. With more retailers aiming to reduce the rate of returns and enhance customer satisfaction, solutions like Fit Origin are likely to gain more ground in the future.
The journey of Rakuten Fits Me envisions a future where online fitting becomes as accurate as physical trials, giving a significant boost to the growth and success of e-commerce fashion retail. To know more about how they are transforming eCommerce fashion retail, you can follow them on their socials or visit their website.
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