The Circular Revolution: How One Finnish Start-Up is Redefining the Furniture Business

Re-imagining the world of furniture commerce through a sustainable lens

Key Takeaways:

  • Finnish re-commerce furniture platform Mjuk has garnered a robust €2.5M in funding.
  • Mjuk’s innovative marketplace addresses the furniture industry’s growing waste problem, aiming to reduce environmental impact.
  • Not just a Finnish success: Mjuk’s growth indicates potential dominance in Europe’s furniture re-commerce market.

Changing the Furniture Game: An Introduction to Mjuk

As brands globally grapple with the mounting problem of overstock and returned products eating up valuable warehouse space, Mjuk emerges as a game changer. Bridging the gap between sustainability and commerce, this Finnish powerhouse provides a solution for brands to minimize waste and offer unbeatable prices to consumers keen on embracing the circular economy.


The Numbers Speak: Mjuk’s Impressive Funding Round

In a funding round that has caught the attention of industry stalwarts and investors alike, Mjuk has successfully raised €2.5M. Notable investors like Trind VC, Alliance VC, Superhero Capital, and Lifeline Ventures have shown faith in Mjuk’s vision. What’s even more compelling is that €0.5M came as an equity loan from Finnvera.

Rickard Zilliacus, CEO and co-founder of Mjuk, echoes the company’s commitment to revolutionizing the furniture business, and the backing from top European funds attests to the faith in Mjuk’s business model.


Why Mjuk Matters: Addressing a Global Waste Problem

A peek into the world’s consumer trends reveals a startling fact: furniture ranks high as one of the world’s largest consumer segments. Unfortunately, it’s also increasingly finding its way into landfills, exacerbated by the home décor surge during the COVID-19 era.

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This is where Mjuk comes in, presenting a simplified, streamlined process for both companies and consumers to sell excess furniture. With a range of services, from furniture pick-up to sales and delivery, Mjuk ensures a hassle-free transaction experience, which has resonated with customers, as indicated by a stellar satisfaction score.


Beyond Individual Consumers: Big Brands and Mjuk

It isn’t just individual homeowners that have benefited from Mjuk’s offerings. Corporate giants and real estate firms have turned to Mjuk as a sustainable means of managing excess furniture, especially during relocations or refurbishments. Manufacturers too have found value in Mjuk, using the platform to offload prototypes and B-class items, underlining Mjuk’s universal appeal.


Mjuk’s Growth Trajectory and Future Aspirations

Since its inception in 2019, Mjuk has demonstrated impressive growth metrics, doubling its revenue YoY and registering €3M in revenue in 2022. With a strong foothold in Finland and Sweden, Mjuk’s ambitions don’t stop there. The company is eyeing a dominant position in the European market, promising to offer unparalleled service in managing overstock and ensuring consumers get value for money.

Testimonials from collaborating brands further highlight Mjuk’s value proposition. Fanny Larsson, Country Manager Sweden of SOFACOMPANY, praises Mjuk for its seamless solution to the challenge many in the industry face.


Final Thoughts: A Vision for a Sustainable Future

In a world where fast fashion’s environmental impact is often lamented, the burgeoning problem of “fast furniture” can’t be ignored. Mjuk stands at the forefront of this challenge, hoping to redefine the way we view furniture commerce.

As CEO Rickard Zilliacus aptly puts it, the end goal is to make Mjuk the first point of reference for European buyers. Only time will tell if Mjuk can truly disrupt the furniture business, but the early signs are more than promising.

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