Streaming Service Revolutionising Social Engagement in Nightlife Venues – How?

Mixgar stands as a social jukebox application that takes interactive experience in bars, clubs, events, and even shops to a whole new level. More than just a background music provider, Mixgar uses a democratic, social and interactive approach to create playlists that resonate with everyone present in a venue.

Key Takeaways

• Mixgar is a social jukebox application based in Budapest, Hungary.
• The application streams music most people in a venue like, creating a democratic and interactive approach to deliver a personalised music experience.
• Listeners can vote for songs using their mobiles and the service can read users’ Facebook likes to amend playlists accordingly.
• Bar owners love it for its licensing capabilities and absence of excessive hardware.
• Mixgar generates revenue by charging bar owners and through sponsored labels and franchise networks that use it as a white label solution.

Disrupting Nightlife

On a broader scale, Mixgar’s innovative solution uses technology to bring people closer in social environments, radically improving the ambience and overall experience. There’s a distinctive democratic approach at the heart of this concept: the more people ‘vote’ for a
song with their mobile devices, the more likely it is to be played. Taking it a step further, Mixgar can interact with users’ Facebook accounts to gauge their music preference, thus enabling it to create a more personalised playlist in real time.

What differentiates Mixgar from other music streaming services is its integration with YouTube, the world’s biggest music database. This gives the startup a competitive edge, offering its users fresh, licensed music and videos without any need for extra hardware. Revenue comes from Bar owners who pay a fee for this ingenious solution, while big brands such as Heineken can sponsor playlists, and franchise networks can utilize it as a white label solution.

Bright Future

Looking to the future, Mixgar is well-positioned to redefine standards in hospitality and events. As more venues see the value in creating an atmosphere that adapts to their clientele, in real-time, adoption of such a service will likely skyrocket. The startup’s revenue model also makes it an attractive proposition for bigger entities in the industry looking for custom solutions.

As social media continues to become more integrated with our daily lives, a service like Mixgar fits perfectly within the trend of the socialisation of technology. The company’s unique concept, forward-thinking strategy and democratic approach put it firmly on the map as an industry game changer.

Reach out to Mixgar through their website, Twitter as well as their Facebook and LinkedIn pages.