Startup Showcase: Zeotap – Unleashing the Power of Customer Intelligence

Subtitle: Enhancing Brands' Understanding and Predicting Customer Behaviors

Welcome to’s Startup Showcase, where we feature trailblazing companies that are making a significant impact in the business landscape. In this edition, we present Zeotap, a cutting-edge Customer Intelligence platform based in Berlin, Germany. Zeotap is revolutionizing the way brands understand their customers, enabling them to forge stronger relationships and drive business success.

The Power of Customer Intelligence:

In the fast-paced and ever-changing business world, understanding customers’ needs and predicting their behaviors is paramount for brands seeking to stay competitive. Zeotap’s Customer Intelligence platform empowers businesses with the tools and insights needed to unlock the potential of their customer data fully. By harnessing the power of data, Zeotap helps brands make informed decisions, optimize customer engagement, and create personalized experiences that resonate with their audience.

A Comprehensive Solution:

Zeotap offers a comprehensive suite of solutions designed to cater to the diverse needs of businesses in the digital age. The platform combines best-of-breed identity and profile data from exclusive enterprise partners with a robust technology stack. From first-party customer data unification to identity resolution, third-party data enrichment, analytics/modeling, and activation, Zeotap provides a one-stop-shop for harnessing the potential of customer data.

  • Unifying and Enriching Customer Data: Zeotap’s platform seamlessly integrates first-party data from various sources, breaking down data silos and providing a unified view of each customer. By enriching this data with insights from third-party sources, brands gain a holistic understanding of their customers’ preferences and behaviors.
  • Predictive Analytics for Proactive Strategies: With powerful analytics and modeling capabilities, Zeotap enables brands to predict customer behaviors accurately. By identifying trends and patterns, businesses can stay ahead of market changes, proactively address customer needs, and tailor their offerings for maximum impact.
  • Data Privacy and Security at the Core: Zeotap takes data privacy and security seriously. The company’s patented technology solutions adhere to strict governance, risk management, and compliance measures, ensuring world-class data privacy and security. Zeotap’s ISO 27001 and CSA STAR certifications reflect its commitment to maintaining the highest standards of data protection.
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Global Recognition and Partnerships:

Zeotap’s exemplary work in the realm of Customer Intelligence has earned it the trust and partnership of over 70 top global brands, including Unilever, BBVA, and Mercedes-Benz. These partnerships are a testament to the platform’s effectiveness in driving business growth and customer-centric strategies. Zeotap’s success has also attracted substantial international investment, with over $45 million raised from global investors since its founding in 2014.

Empowering Brands Worldwide:

Headquartered in Berlin, Zeotap’s influence extends far beyond Germany. The company has established offices in North America, the UK, France, Italy, Spain, India, and Mexico, reinforcing its commitment to empowering brands worldwide. By catering to diverse markets and industries, Zeotap is playing a pivotal role in shaping the future of customer-centric business practices on a global scale.

In conclusion, Zeotap is at the forefront of Customer Intelligence, revolutionizing how brands understand and engage with their customers. Through its robust platform and innovative solutions, Zeotap is enabling brands to build lasting relationships and drive business success. With a growing roster of global partners and a commitment to data privacy and security, Zeotap is a driving force in the dynamic world of customer-centric marketing.





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