Startup Showcase: Sportfive – Reshaping International Sports Marketing

Powering the Sports Industry through Innovative Marketing Solutions

In this edition of our startup showcase, we invite you to discover Sportfive, a leader in international sports marketing owned by French media giant Lagardère Unlimited. Operating from the heart of Europe, Sportfive is changing the game in the sports marketing industry.

A Beacon of Excellence in Sports Marketing

Sportfive, headquartered in Boulogne-Billancourt, Ile-de-France, France, boasts a robust international presence, with approximately 500 employees working from offices scattered across Europe and Asia. The agency stands as the largest member of Lagardère Unlimited’s sports and entertainment division, which includes respected peers like World Sport Group and IEC in Sports.

Sportfive offers a rich legacy of over 25 years of industry experience, seamlessly blending its deep-rooted expertise with an unwavering commitment to innovation. This approach enables Sportfive to deliver an unparalleled range of sports marketing services, setting them apart from the competition.

Dominating Markets – Germany, France, and Beyond

One of Sportfive’s key strengths is its broad market influence, particularly in Germany, where it’s the leading sports agency. The agency manages marketing rights for numerous top-tier professional football clubs, as well as selected rights for handball, winter sports, and motorsports.

But the success of Sportfive isn’t confined within Germany’s borders. The agency has earned a stellar reputation in France, partnering with clubs, federations, and events across a multitude of sports disciplines. Moreover, its impact extends to the African continent, where Sportfive is the exclusive marketing and media agent of the Confédération Africaine de Football (CAF).

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Reshaping the Future of Sports Marketing

Sportfive’s dominance in the international sports marketing arena is not by chance. The agency’s success lies in its commitment to pushing boundaries, embracing innovation, and upholding industry standards. Through its diversified portfolio, Sportfive is reshaping the future of sports marketing, showing how a blend of experience, innovation, and global reach can yield powerful results.

In an industry where the ability to create unique marketing strategies can make or break a club’s success, Sportfive is a trusted ally. It’s a startup that has successfully turned its rich experience into a formidable asset, earning the trust of clubs and federations around the globe.

This is why Sportfive is more than just a sports marketing agency; it’s a game-changer setting the pace for others to follow. Stay tuned as we continue to track their trajectory in the dynamic world of international sports marketing.

Get in touch with Sportfive:


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