Startup Showcase: Reactive Reality—Revolutionizing Virtual Fitting Rooms

Augmented Reality Meets E-commerce: The Future of Online Fashion Shopping

Welcome to the Startup Showcase, a special feature by where we shine a spotlight on groundbreaking European startups that are making a splash. Today, we’re excited to present Reactive Reality, the Graz, Austria-based startup revolutionizing the online fashion shopping experience with their advanced virtual fitting room platform, PICTOFiT.

Where Augmented Reality Transforms Online Shopping

Gone are the days when online shopping meant endless scrolling through product photos and guesswork about sizes. Reactive Reality’s PICTOFiT platform takes e-commerce to the next level by transforming ordinary product photos into smart Augmented Reality (AR) assets. These assets allow customers to try on clothing virtually using highly realistic avatars. These avatars are not only visual representations but are also coded to provide accurate size recommendations across various brands. The result is a frictionless and engaging shopping experience that has reportedly boosted sales by up to 6x for Reactive Reality’s clients.

Artificial Intelligence for Scalable Solutions

What truly sets Reactive Reality apart is its use of Artificial Intelligence (AI) to automate the transformation of product photos into AR assets. In the fast-paced world of e-commerce, scalability is crucial. Traditional virtual fitting solutions often require painstaking manual input, but PICTOFiT leverages AI to automate this process. This ensures a quick and smooth integration into existing online shopping platforms, allowing retailers to turn millions of product photos into interactive AR assets within minutes.

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Global Reach with a Star-Studded Advisory Board

Reactive Reality is not confined to Europe; it has a global footprint with offices in Milpitas, California, and Tokyo, Japan. The company is backed by a robust team of 60 and counting, comprised of world-class engineers and scientists with rich experience in AR, VR, and AI. Among its notable clients are global fashion giants like the Yoox Net-a-Porter Group. Further adding to its credibility is an advisory board featuring distinguished names such as John Heugle, CEO of ams AG and a director at Google X; Stefan Thomke, a professor at Harvard Business School; and Christian Ramsauer, Head of multiple Institutes at the Graz University of Technology.

Conclusion: The Future of Online Shopping is Here

Reactive Reality’s PICTOFiT platform is set to redefine the way we shop for clothes online. Through the amalgamation of Augmented Reality and Artificial Intelligence, the platform offers a seamless, scalable, and incredibly realistic online shopping experience. If you are a retailer looking to elevate your e-commerce platform, or a shopper excited about a new way to shop online, keep an eye on Reactive Reality. This is more than a technological leap; it’s a shift in how consumers will interact with fashion in a digital age.

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