Startup Showcase: Michelin – Revolutionizing the Future of Mobility

A world-renowned brand, Michelin has been revolutionizing the tire industry since its inception in 1889. With over 130 years of experience, Michelin has become a leading tire manufacturer dedicated to improving the mobility of goods and people in a sustainable way. In this startup showcase, we will delve into the story of Michelin, its mission, and the cutting-edge technologies it is developing to shape the future of mobility.

Revolutionizing the Tire Industry

Michelin is the leader in the tire industry, manufacturing and marketing tires for a wide range of vehicles, including airplanes, cars, bicycles, earthmovers, farm equipment, and trucks. The company has a reputation for innovation and has introduced many industry-firsts, such as the radial tire in 1946, which revolutionized tire performance, and the green tire, which is environmentally friendly.

Sustainability and Innovation

Michelin has a strong commitment to sustainability, and it is at the core of everything the company does. The company’s mission is to provide sustainable solutions for mobility that meet the needs of people and the planet. To achieve this, Michelin invests heavily in research and development to create innovative products and services that improve mobility while reducing the environmental impact of its operations.

Innovation for the Future

Michelin is investing in cutting-edge technologies that will shape the future of mobility. One of the company’s most exciting projects is the development of airless tires, which are expected to be available for purchase by 2024. These tires are made from a new material called Uptis (Unique Puncture-proof Tire System), which is a composite material that provides the same performance as traditional tires but is puncture-proof and lasts longer.

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Another area of focus for Michelin is connected tires. The company is developing tires with embedded sensors that can monitor road conditions, tire wear, and performance in real-time. This data can be used to optimize tire performance and improve safety, reducing the risk of accidents and breakdowns.


Michelin is a company that has been at the forefront of the tire industry for over a century. Its commitment to sustainability and innovation has driven the company to develop cutting-edge technologies that are changing the way we think about mobility. With a strong focus on the future, Michelin is poised to continue leading the way in sustainable mobility for many years to come.





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