Startup Showcase: Inoqo – Empowering Sustainable Living Through Scientific-Based Data

In today’s fast-paced world, it can be difficult to keep track of how our everyday actions impact the environment. Inoqo, a mobile app based in Vienna, Austria, is revolutionizing sustainable living by providing users with scientific-based data on the environmental, social, and biodiversity impact of their grocery purchases. With the app’s innovative technology, users can passively track their grocery basket and receive personalized recommendations for more sustainable alternatives. Inoqo’s mission is to empower consumers to align their purchasing decisions with their values and contribute to a sustainable production-consumption cycle.

Scientific-Based Data for Sustainable Living

One of the biggest challenges for consumers who want to live more sustainably is access to reliable information. Inoqo wants to solve this problem by providing scientific-based data on the environmental, social, and biodiversity impact of everyday grocery products. Users can simply scan the barcode of a product and receive a detailed report on its impact. This includes information on the product’s CO2 emissions, water footprint, and social impact, such as worker’s rights and fair trade practices. By providing this information, Inoqo enables consumers to make more informed decisions about their purchases and empowers them to contribute to a more sustainable future.

Personalized Recommendations and Gamification

In addition to providing information, Inoqo also offers personalized recommendations for more sustainable alternatives. The app’s algorithm takes into account the user’s environmental and social priorities and suggests products with lower environmental impact. This feature helps users make better choices without having to spend hours researching alternatives. To further encourage sustainable living, Inoqo also uses gamification and community challenges. Users can earn badges and rewards for making sustainable choices and compete with friends and family to see who can have the biggest impact. This approach makes sustainable living fun and engaging, while also encouraging users to make a positive difference in the world.

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Join the Movement Towards Sustainable Living

Inoqo’s vision is to enable millions of consumers around the world to learn how their consumption decisions impact biodiversity, climate, and their own well-being. The app’s mission aligns with the United Nations’ Sustainable Development Goals and the urgent need to cut CO2 emissions in half within the next ten years. Inoqo believes that by empowering individuals to make more sustainable choices, it will create healthy competition between companies to produce more responsibly. The app is available for download on both iOS and Android, and it’s free to use. Join Inoqo and start making a positive impact on the world today!




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