Startup Showcase: bd4travel – AI-Driven Personalisation for the Travel Industry

bd4travel is a German-UK based startup that provides IT solutions to assist firms in targeting and segmenting their customer base. With their AI-driven personalisation technology, they aim to provide the best web experience for each and every individual user. This startup showcase will explore bd4travel, their innovative technology, and how they are transforming the travel industry.

bd4travel’s Founding and Mission

bd4travel was founded in 2013 by three former Amadeus colleagues who realised that “personal relevance” has the potential to change the travel industry. They recognised that AI-driven personalisation is the necessary solution to provide the best web experience for each and every individual user. Today, bd4travel provides a comprehensive solution tailored specifically to tackle the challenges of the travel industry, to listen to its users, understand them and react with the most relevant service. Their mission is to make personalisation easy, scalable and transparent.

AI-Driven Personalisation for the Travel Industry

bd4travel’s technology utilises AI to provide personalised recommendations for each and every user. By analysing user data and behaviour, they are able to tailor the user experience to the individual’s needs and preferences. bd4travel’s personalisation modules are ready-to-go, making it easy for travel organisations to implement their technology. Additionally, they provide powerful tools for creating individual use-cases to enhance the user experience. Their technology can be used across various channels, including web, mobile, email and chat.

Implementation and Recognition

bd4travel’s technology is implemented at leading travel organisations in 17 international markets. Their solutions have been recognised with awards from leading travel organisations such as Phocuswright, Travolution and Travel Technology Europe. Their technology has been proven to increase conversion rates, improve customer loyalty and satisfaction, and ultimately drive revenue growth for travel companies.

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Acquisition by dnata

In December 2018, dnata, part of the Emirates Group, acquired a majority stake in bd4travel. This acquisition has enabled bd4travel to continue its growth and expansion into new markets. With the support of dnata, bd4travel aims to continue providing innovative solutions for the travel industry, and to further develop their AI-driven personalisation technology.

Conclusion

bd4travel is a startup that is transforming the travel industry with their AI-driven personalisation technology. With their mission to make personalisation easy, scalable and transparent, they are providing a comprehensive solution tailored specifically to tackle the challenges of the travel industry. Their technology has been recognised with awards from leading travel organisations, and their acquisition by dnata has enabled them to continue their growth and expansion into new markets. With their commitment to innovation and excellence, bd4travel is changing the way travel organisations target and segment their customer base.

Website: http://www.bd4travel.com/

Twitter: http://twitter.com/bd4travel

Facebook: https://www.facebook.com/pg/bd4-travel-GmbH-127373478050641

LinkedIn: http://www.linkedin.com/company/bd4travel


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