Startup Showcase: Asura Technologies Ltd. – Revolutionizing Smart City Traffic Control with License Plate Recognition

Asura Technologies Ltd. is a Hungarian startup that specializes in creating analytic, data collection, and management systems based on License Plate Recognition (LPR) for Smart City traffic control and mobility applications. The company’s ultimate goal is to contribute to sustainable traffic management in Smart Cities worldwide. Asura Technologies operates on the idea of creating truly hardware and platform-independent systems, making it unique in the market.

Revolutionizing Smart City Traffic Control

As the world progresses towards smart and sustainable cities, the demand for efficient traffic management solutions is increasing rapidly. Asura Technologies is bridging this gap by offering high-tech LPR solutions that have the potential to revolutionize Smart City traffic control. The company’s solutions offer real-time data collection, analysis, and management that help cities in reducing traffic congestion, enhancing road safety, and providing a better overall mobility experience to their citizens.

Asura Technologies’ LPR system is capable of recognizing and reading vehicle license plates, collecting data, and analyzing traffic patterns. The system is compatible with all types of cameras and hardware devices, making it an incredibly versatile and cost-effective solution for Smart City traffic management.

License Plate Recognition and Traffic Data Collection Software

Asura Technologies offers ARU (Asura Recognition Unit) LPR and traffic data collection software, which is licensed per server. The license fee is based on volume, where the volume is defined by the maximum number of imported image channels from traffic monitoring cameras. The license fee consists of two parts, an upfront fee paid in lump sum, granting a lifetime license, and an update fee (10% of the upfront license fee), paid yearly from the second year.

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The ARU system is capable of recognizing license plates in real-time, even in extreme weather and lighting conditions. The system can collect data on the number of vehicles, their speed, direction, and movement patterns. This data can be analyzed and used by Smart Cities to improve traffic flow, reduce congestion, and enhance overall road safety.

Expansion in the Global Automatic Number Plate Recognition Market

According to market analysts, the global automatic number plate recognition market will be worth US$1,436.1 million by 2023, as compared to US$477.8 million in 2014, expanding at a robust CAGR of 12.8% between the forecast period of 2015 and 2023. The vehicle parking segment is expected to register a CAGR of 15.2% during the forecast period, leading the market.

Asura Technologies’ innovative solutions have tremendous potential in this market, with its unique hardware and platform-independent system that can be seamlessly integrated into any Smart City traffic management infrastructure.


Asura Technologies Ltd. is a unique startup that is poised to revolutionize Smart City traffic control with its innovative LPR and traffic data collection software. The company’s hardware and platform-independent system, along with its versatile compatibility with all types of cameras and hardware devices, make it a cost-effective and efficient solution for Smart Cities worldwide. Asura Technologies’ commitment to sustainability in traffic management aligns with the growing demand for smart and sustainable cities globally.





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