As consumer awareness around the environment and sustainability continues to grow, more and more people are seeking products that align with their values. That’s where Afvio comes in. Based in London, Afvio is an omnichannel consumer products company that builds a portfolio of eco-sustainable brands. Afvio’s focus is on purpose creation, long-term growth, and sustainability. By acquiring scalable businesses and creating new direct-to-consumer (DTC) brands, Afvio aims to create a portfolio of socially-responsible, ethical, and environmentally-friendly brands across major consumer packaged goods (CPG) categories.
Acquiring Scalable DTC Businesses
Afvio’s approach to building its house of brands is two-fold. First, the company acquires scalable businesses with the potential to become purpose-driven, planet-positive responsible brands. By bringing these businesses under the Afvio umbrella, the company can leverage its expertise in scaling and optimizing ecommerce and DTC brands to accelerate growth. By doing so, Afvio is able to take the social and environmental burden off of consumers by making sustainable products more widely available.
Creating New Purpose-Driven Brands
In addition to acquiring businesses, Afvio also creates purpose-driven brands from the ground up. By doing so, the company can develop products and brands that align with its values and fit within its overall portfolio strategy. By creating new brands, Afvio is able to fill gaps in the market and offer consumers sustainable alternatives to existing products.
Transforming Brands into Sustainable Choices
Beyond acquisitions and new brand creation, Afvio also focuses on transforming its portfolio brands into sustainable choices. By merging affordable eco-friendly solutions and bio-based alternatives, Afvio reduces the ecological footprint of its portfolio brands. By doing so, Afvio aims to establish a portfolio of climate-smart and bio-based alternative brands that combats climate change and plastic pollution.
Conclusion: Building a Better Future, One Brand at a Time
As the world becomes more environmentally conscious, the need for sustainable products is only going to grow. Afvio’s approach to building an eco-sustainable house of brands is not only good for the planet, but it’s also good for business. By acquiring scalable businesses and creating purpose-driven brands, Afvio is able to offer consumers a wide range of sustainable products across major CPG categories. By transforming its portfolio brands into sustainable choices, Afvio is setting a high bar for the consumer goods industry.
With its focus on purpose creation, long-term growth, and sustainability, Afvio is building a better future, one brand at a time.
Website: https://afvio.com/
LinkedIn: https://www.linkedin.com/company/afvio/
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