Shop Smart: The Top 15 Shopping Startups in The Netherlands

The Netherlands has always been a hub for innovation and technology, and the country’s startup ecosystem is no different. Among the various niches of startups, the shopping industry has been booming with several exciting and innovative companies sprouting up in recent years. In this article, we’ll take a closer look at 15 of the most interesting shopping startups in The Netherlands that are making waves in the industry.

2dekansje: The Ultimate Destination for Discounted Products

2dekansje is an online store that offers a wide range of products, from electronics to sports gear and mobile accessories, at discounted prices. The platform also boasts of quick delivery services, ensuring that customers get their orders in a timely and hassle-free manner.

DESIGN SPOTTER: The One-Stop Shop for Home Furniture

DESIGN SPOTTER is an online seller that specializes in home furniture products. From couches to dining tables and chairs, this startup has an extensive collection of furniture that can cater to different styles and preferences.

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Hejude: Where Jewelry Meets Passion

Hejude is a jewelry business that offers high-quality, handmade jewelry pieces with a personal touch. Founded by Astrid Punt and Tannette Bravenboer, this startup caters to women who are passionate about jewelry and want unique pieces that they won’t find anywhere else.

Blush & Brown: The Marketplace for Children’s Clothing

Blush & Brown is an online marketplace that offers a vast selection of children’s clothing, from trendy and stylish outfits to comfortable and practical wear. With its broad range of clothing options, this startup is an excellent choice for parents looking for a hassle-free shopping experience.

Stichting Goede Waar: Making Sustainable Shopping Easier

Stichting Goede Waar is a startup that researches the sustainability of consumer products, helping consumers make informed choices when shopping. By evaluating the ecological and social impact of different products, this platform enables customers to make ethical and sustainable purchases.

Stichting Hulpproject Emmanuel: Bringing Ancient Musical Horns to Modern Audiences

Stichting Hulpproject Emmanuel is a webshop that provides an ancient musical horn called Shofar. With a mission to preserve and share the cultural and historical significance of the instrument, this startup is an excellent choice for music enthusiasts who want to connect with ancient traditions.

Simiediscount: Affordable Perfumes and Cosmetics

Simiediscount is an e-commerce platform that offers an extensive range of perfumes and cosmetics products at affordable prices. The company’s young and dynamic team ensures that customers get the latest products at competitive rates.

12inthemorning: Where Apparel Meets Design

12inthemorning is an e-commerce website that focuses on the design, customization, and sale of unique apparels such as designer T-shirts. With its unique brand identity, this startup caters to fashion-forward customers who want to make a statement with their clothing choices.

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ITUITVERKOOP.NL: The Ultimate Destination for Electronic Products

ITUITVERKOOP.NL is an online shop that specializes in consumer electronic products, including laptops, tablets, smartphones, and more. With a vast selection of products and competitive pricing, this startup is a go-to destination for anyone looking to upgrade their tech gear.

Toilet Tapes: Making Sustainable Living Easier

Toilet Tapes is a manufacturing company that provides sustainable toilet blocks, assorted boxes, and other household supplies. With a focus on eco-friendliness, this startup is an excellent choice for consumers who want to make a difference in the world through their shopping choices.

Parvus Astrum: Shop Styling Consulting Services

Parvus Astrum is a startup that offers shop styling consulting services, helping businesses create an attractive and appealing shopping environment for their customers. With a team of experienced professionals, this startup can help businesses enhance their visual merchandising, branding, and customer experience.

Little Cactuz: The Place for Handmade Baby and Children’s Clothing

Little Cactuz is an e-commerce platform that specializes in handmade baby and children’s clothing. With unique and stylish designs, this startup caters to parents who want to dress their kids in trendy and high-quality clothing.

Forza Plaza: Fashion and Lifestyle for Men

Forza Plaza is an online shopping site that offers a vast collection of clothing and accessories for men. With a focus on fashion and lifestyle, this startup is an excellent choice for men who want to upgrade their style game.

Gustein: Personal Shopping Done Right

Gustein is an e-commerce platform that supports personal shopping teams to match customers with the right products at the right time. With a data-driven approach, this startup can offer personalized recommendations and ensure that customers get the best shopping experience possible.

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Yogi Bag: Handy Yoga Mat Bags

Yogi Bag is a webshop that provides handy yoga mat bags that are both practical and stylish. With a variety of designs and colors, this startup caters to yoga enthusiasts who want to carry their mats in a comfortable and convenient way.


The shopping startup scene in The Netherlands is vibrant and dynamic, with several exciting companies making their mark in the industry. From sustainable living to fashion and lifestyle, these startups offer a diverse range of products and services that cater to different needs and preferences. Whether you’re looking for unique jewelry pieces or trendy children’s clothing, you’re sure to find something that fits your style and budget among these startups. With their innovative ideas and entrepreneurial spirit, these companies are paving the way for a more accessible, convenient, and enjoyable shopping experience.

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