Imagine the power of maximizing your retail space through tangible, evidence-based data. That is exactly what European startup Thinkinside delights in delivering. Based in Trento, Italy, Thinkinside is revolutionising the way retailers analyse customer behaviour within physical spaces. They’ve pioneered a way to use location intelligence to create “heatmaps” that provide in-depth, accurate and real-time analytic information to stores. Their goal? To help businesses better manage their people, assets, and facilities.
Because we spend 93% of our lives indoors, Thinkinside sees a great opportunity in this realm. They essentially provide GPS services for indoor spaces. By equipping retail spaces with their technology, Thinkinside is paving the way to a future where physical stores can analyse customer behaviour just as effectively, if not better, than online stores.
-
Key takeaways:
- Thinkinside uses location intelligence to create in-store “heatmaps”
- Their technology provides accurate, real-time analytic information about customer behaviour
- Thinkinside’s innovative approach is revolutionising retail analytics
- They have already piloted their product and have several paying customers
What sets Thinkinside apart is their innovative approach and use of state-of-the-art technology. They utilise location-based technology, wearables (IoT), and patented big data algorithms for data processing. The technology allows retailers to monitor real-time traffic in their stores, using heatmaps, and to dispatch employees as and when needed. These insights translate into more effective staffing, better customer service and potentially increased sales.
In a demonstration of their integrative capabilities, Thinkinside effortlessly combines traffic info with Point-of-Sales data to provide store managers with an extensive overview of customer behaviour. Their solution can also issue mobile coupons to customers based on their location within the store, a feature that further bridges the gap between online and offline retail.
In the ever-evolving world of retail, location analytics is rapidly gaining popularity as companies seek to optimise their physical spaces. Thinkinside has positioned itself on the cusp of this trend, leading the charge in location intelligence technology. Their service is already in use within the retail sector, with 4 paying European customers and two pilot customers in the US. With their sights set on further expansion, particularly within the healthcare and hospital management sector in the US, the future of Thinkinside looks promising, to say the least.
As retail continues to grapple with the balance between online and offline operations, Thinkinside provides a valuable solution that empowers brick-and-mortar stores to make data-driven decisions. With a strong advisory board and a burgeoning pipeline of opportunities, it is a company worth following as they bring the power of location intelligence to businesses. To learn more about Thinkinside, check out their website or follow them on Twitter and LinkedIn.
Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!
