Key Takeaways:
- Unyli is revolutionising the underwear supply chain by integrating both physical and digital markets and optimising management through proprietary software.
- The startup has demonstrated impressive growth in under two years, integrating with 20 primary producers and becoming a purchasing group for an aggregate of 15 stores.
- Unyli’s success suggests a promising future for the digital transformation of traditional retail sectors.
With a rapid shift towards digitalisation, traditional retail sectors, such as underwear stores, are facing tough challenges in maintaining profitability and relevance. However, one startup is looking to revolutionise the game. Unyli, based in Milan, Italy, is integrating the e-commerce model with the traditional brick-and-mortar underwear shops, so stores not only survive but thrive in this new digital era.
The entrepreneurs behind Unyli are Valentina Fabbri, Vanessa Fiore, and industry expert Francesco De Paolo. These individuals are driving the mission of transforming the entire underwear supply chain. They deliver their promise by streamlining processes and creating a digital ecosystem wherein traditional values merge with the efficiency of digitisation.
The startup’s differential point lies in its unique business model. Unyli’s proprietary management software is specific to the underwear segment, optimising the management of various assortments. The platform aggregates traditional stores into a purchasing group and integrates with primary underwear brands, in turn creating a win-win situation for all stakeholders involved. They also channelise the online orders to their affiliated stores, allowing traditional shops to become “territorial hubs”, and enjoy the benefits of an e-commerce business.
Unyli literally unifies the industry. Inspired by the values of tradition, they infuse flexibility, simplicity, and the efficiencies typical of digitalisation. The result is an innovative system that propels traditional storefronts into the digital world and enables them to reap the benefits of the digital revolution without losing their traditional appeal.
In the face of ever-evolving e-commerce trends, Unyli’s innovative approach hints towards a promising future not just for the startup but for the traditional retail industry as a whole. In less than two years of operation, even in the face of a global pandemic, Unyli has successfully aggregated 15 stores and integrated 20 primary producers. As more and more retailers embark on their digital transformation journeys, companies like Unyli are likely to play a crucial role in shaping the future of retail.
You can witness this revolution as it unfolds by following Unyli’s journey and knowing more about their e-commerce and SaaS operations on their website here. Also stay connected with them on social media platforms like Facebook and LinkedIn. Indeed, it is companies like Unyli that are playing a pivotal role in ensuring that traditional retail stores not only survive but also succeed and grow in the rapidly advancing digital era.
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