Is the Future of Customer Loyalty Programs Shaped by PaaS Solutions?

Key Takeaways:

• Walmoo innovates the Loyalty program through their unique Loyalty-as-a-Service & Interaction-as-a-Service platforms.
• Its unique use of NFC/QR technologies creates a loyalty program simple to use and customizable for businesses.
• This startup solution encourages the use of a single NFC or QR code for multiple small businesses, creating an intertwined local business community.
• They offer Pay-as-you-Use pricing model and provide a free plan for initial 50 users, making it affordable for businesses of any size.

In a world where loyalty and return-business play an evident role in driving enterprise growth and profitability, the value of customer loyalty programs continues to take the spotlight. Traditional systems may involve costly and time-consuming back-end software processes that not many businesses can afford. Enter Walmoo, an innovative startup that champions the concept of loyalty programs as a service, a PaaS solution with a unique twist.

Founded in 2014 and based in Riga, Latvia, Walmoo is the first company to offer Loyalty-as-a-Service, leveraging NFC and QR technologies to boost customer engagement. Distinct from conventional methods, this solution is accessible 100% self-service, putting businesses in full control of their customer loyalty programs from day one.

What sets this startup apart is its inclusivity and adaptability. It opens up opportunities for businesses to design their own custom NFC loyalty cards or utilize any contactless bank card, transport card, or loyalty tags already within customers’ possession. This capacity saves cost and reduces hassles for customers, while promoting the use of green, sustainable solutions. Furthermore, in effort to benefit small businesses in particular, the company has designed a unique QR code system that can be utilized across multiple local businesses. This approach not only simplifies the process for customers but also forms a sense of community among small establishments in a given local area.

The affordability of Walmoo’s Loyalty-as-a-Service solution is attractive to businesses of any size. The Pay-as-you-Use pricing model adapts as it grows with businesses, ensuring that costs are proportionate to needs. This setup also includes a free plan for the initial 50 users monthly, enabling even small businesses to test and trial the solution without any limitations.

Given the early success of Walmoo, the future of the customer loyalty program industry appears to be shaping toward PaaS Solutions. The evolution of customer loyalty programs via such service platforms stands a chance to increase efficiency, reduce costs, and provide a boost to ecological practices by encouraging digitalization. This important shift will likely transform the Loyalty Program industry, bringing a new era where businesses big and small can equally flourish.

To stay updated with Walmoo’s innovation journey and further contributions to shaping the future of Customer Loyalty Programs, follow them on Twitter, Facebook, and LinkedIn.