Is Collective Intelligence Changing the Game for Public Relations Industry?

Key Takeaways:

• MyPronostic is a France-based startup that uses collective intelligence to enhance the public relations industry.
• This company offers a prediction game and collective intelligence tool for punters and professionals, with a particular focus on offering advice on a broad array of subjects.
• MyPronostic allows users to share, and sell their precise predictions in fields varying from sports to politics and the stock exchange, utilizing a specific algorithm to highlight the expertise of the best predictors.
• They also plan to develop personalized modules for business customers to organize prediction games, enhancing decision-making efficiency.

Public Relations has forever been one of the highly demanding and rapidly evolving industries around the globe. However, the Europe-based startup MyPronostic is demonstrating a fresh perspective of the PR industry. Based in Paris, France, MyPronostic has developed a unique prediction gaming platform that leverages the power of collective intelligence to offer specialized advice on a range of subjects.

The company was launched in 2007, drawing on the success of jelavaisdit.com, a prominent political advisors’ predictions blog that gained fame during the French presidential election of the same year. Since its inception, MyPronostic has developed a community of punters and professionals creating predictions in various domains, making it a powerful collective intelligence tool.

The unique selling point of MyPronostic lies in their use of collective intelligence to enhance the process of prediction. The platform enables any user to submit predictions on any subject, free of charge. Hence, it promotes dynamic participation by users who can share their foresights and also reap the rewards of their accuracy. This is enabled by a detailed background of past predictions, ranked by category. An efficient scoring system, driven by specific algorithms, enables the identification of the best predictors in each field.

Moreover, MyPronostic adds a commercial dimension to its platform by allowing users to sell their predictions. The revenues from these transactions are shared between the predictor and the company. This feature, coupled with the ability to set the price of their predictions for “expert forecasters,” brings an engaging and competitive edge to the platform.

As for the future of MyPronostic, it is clear that the unique combination of prediction gaming and collective intelligence positioning has opened new horizons in the Public Relations industry. MyPronostic serves as a shining example illustrating how collective intelligence is re-shaping PR industry by providing detailed insights and predictions, thus aiding in more efficient decision-making.

In view of the present success, MyPronostic is also nurturing plans to develop a Business offer. This would comprise personalized modules enabling the execution of prediction games for business clients (companies, works’ councils, and local authorities), which would further boost the business decision-making process. The growth of MyPronostic, already impressive, seems set to continue as it exploits the potential of the calculated collective forecast in the Public Relations industry.

To stay updated with the latest from MyPronostic, follow them on their social channels:
Twitter
Facebook
LinkedIn