Key Takeaways:
- Semasio, founded by Kasper Skou and Thomas Rask Thomsen, breathes innovation in programmatic advertising.
- Offers unique products, including Audience Targeting, Contextual Targeting, and Brand Fit Targeting, using Natural Language Processing.
- Semasio’s exclusive keyword selection allows advertising content to appear on websites in the desired context.
- Based in Hamburg and New York, its clients include global agencies and advertisers, and independent media and performance agencies.
Advertising has found its new haven with programmatic advertising. Steering away from traditional methods, innovations in this space are quickly revolutionising the sector. One such innovation is the up-and-coming startup company Semasio, based in Hamburg, Germany. Founded in November 2010 by CEO Kasper Skou and CTO Thomas Rask Thomsen, Semasio combines its co-founders’ expertise in online advertising and semantic and statistical analysis, pioneering a novel approach to profiling and targeting.
Offering targeting and insight solutions for programmatic advertising, Semasio aims to redefine the paradigms of online advertising. Its product portfolio, including Audience Targeting, Contextual Targeting, and Brand Fit Targeting provides users with a wide range of tools to address specific audience needs and requirements. With such a distinctive approach, Semasio is swiftly becoming a game-changer in the programmatic advertising sphere.
What truly differentiates Semasio from other startups in the space is its unique use of Natural Language Processing (NLP). With NLP, Semasio can analyse content on websites to generate website and user profiles. This allows its clients to create and address specific audiences on a scale which has not been available before. In addition, the startup offers the ability to select specific exclusion and inclusion of keywords, ensuring the online advertising content appears on websites in the desired theoretical and practical context.
Another primary differentiator is Semasio’s broad-ranging client base. Its clientele spans from global agency networks to global advertisers, as well as independent media and performance agencies. Based across multiple locations including New York, Denmark, and Portugal; Semasio’s wide operational reach aids to meet their clients’ diverse geographic and cultural advertising needs.
The future looks bright for Semasio. As the programmatic advertising industry continues to evolve and grow, the demand for innovative solutions like those provided by Semasio will only accelerate. With proven success in their targeted advertising approach, Semasio is ready to shift into high gear. A trailblazer within the industry, the company is set to redefine the norms of advertising.
By keeping customer needs at the core of its offerings, Semasio is likely to continue its rapid growth trajectory. In this ever-changing digital advertising landscape, Semasio stands out with its innovative solutions, tackling industry challenges head-on. Stay tuned for more from this pioneer on their website, Twitter, or LinkedIn.
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