Key Takeaways:
- Digital transformation is revolutionising the media buying industry.
- ADINTIME is a media buying company delivering media solutions at both national and international levels.
- The startup provides a platform for press publishers to use the power of digital to promote their advertising space in a premium, secure context.
- ADINTIME provides extra digital visibility for press publishers, allowing them to reach local, national, and international advertisers.
- The company envisions a future where digital transformation will further propel the media buying industry.
Digital transformation is revolutionising various sectors and industries, and one of these is certainly the media industry–and more specifically, the media buying industry. One company that stands at the forefront of this revolution is ADINTIME, a Paris-based startup that is redefining the media buying process by leveraging the power of digital technologies.
Founded by Erick Gommeaux, ADINTIME operates on an international level, delivering media solutions to clients and helping press publishers to promote their advertising space in this rapidly digitalising world. And at the heart of it all is the attempt to rescue the publishers who have lost control over the pricing and placement of inventories during transactions.
So, what sets ADINTIME apart from the rest? Firstly, the platform successfully integrates the world of traditional print with the digital. Their approach ensures that paper inventories, which still make up over 70% of advertising revenue for most press groups, are not left behind in the digital transformation. Secondly, ADINTIME levels the playing field by providing an additional online sales channel that is commission-free. This not only boosts transparency but also creates an environment where media buying is more democratised.
The fact that ADINTIME allows for extra digital visibility cannot be understated. As traditional press mediums increasingly look towards online platforms to stay relevant, this platform enables them to reach a wider audience. The capacity to connect with local, national, and international advertisers opens numerous doors and possibilities for growth and expansion.
In conclusion, ADINTIME is driving the digital transformation of the media buying industry by providing a solution that breaks traditional barriers and ushers in a new era of optimised and democratic media buying. As the industry continues to adapt, one can only expect ADINTIME’s influence to increase as well. Companies like ADINTIME are signalling the advent of a new era where print and digital coexist and thrive simultaneously.
For more updates and to learn more about ADINTIME, you can follow them on their social media platforms: Twitter, Facebook, and LinkedIn. You can also visit their official website at https://adintime.com/en/.
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