Can Virtual Reality Revitalize Airline Revenues and Enhance Passenger Experience?

    Key Takeaways

  • Virtual Reality (VR) offers a novel avenue for airlines to generate revenue and enhance the passenger experience.
  • Inflight VR, based out of Munich, provides airlines with a VR-based entertainment system, transforming inflights experience.
  • Airlines are able to monetize this entertainment service through pay-per-view, advertising and e-commerce, thereby creating additional revenue streams.
  • With landmark clients such as Qatar Airways and Singapore Airlines, Inflight VR is demonstrating high consumer engagement and satisfaction rates, while also tapping into an emerging demand from the travel industry.

Introduction

The post-Covid world has thrust airlines into an existential crisis, compelling them to find new revenue streams and innovative measures to ensure passenger satisfaction. One promising solution comes in the form of Virtual Reality (VR), a cutting-edge technology that is increasingly intersecting with the travel industry. A shining exemplar of this intersection is Inflight VR, a Munich-based startup that provides a VR-based entertainment system designed to boost both airline revenues and customer experiences.

The innovative entertainment system by Inflight VR not only bolsters the passengers’ journey but also opens up new prospects for airlines to monetize. It offers undivided attention of passenger while leveling up their in-flight experience through immersive engagements. This concept of immersive in-flight entertainment has started reshaping the commercial airline industry and could indeed revive it amidst and post-pandemic era.

Differentiators

Inflight VR differentiates itself by blending cutting-edge technology with practical applications for the airline industry. The technology is equipped with the potential to generate revenue through various avenues such as pay-per-view, advertising, and e-commerce, thus capturing the undivided attention of passengers while providing them with an immersive state-of-the-art experience. Serving as a win-win scenario both for the airlines and the passengers, it strategically positions itself in contrast with traditional in-flight entertainment options.

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With landmark clients such as Qatar Airways, Singapore Airlines and FlixBus, Inflight VR has already demonstrated its market potential and applicability. Evidently, positive passenger engagement and feedback, with an average usage time of over 80 minutes and a satisfaction rate exceeding 90%, indicates the quality of the service. Furthermore, the solution claims to generate a revenue potential of more than €7 per passenger, putting it squarely in the crosshairs of airlines seeking new revenue streams.

Conclusion

Inflight VR is an emergent player in the airline industry, tapping into a booming demand for immersive travel experiences. As airlines continue to grapple with the effects of the Covid-19 pandemic, VR-based solutions such as Inflight VR’s entertainment system present a viable option for enhancing both passenger experience and revenue. The success of this setup will likely spur on more innovation within the travel industry, with similar immersive technologies gaining adoption.

With significant steps made already, the potential for Inflight VR’s future in the industry is compelling. To stay updated and learn more about Inflight VR’s impact on the travel industry, you can follow them on Twitter, Facebook or LinkedIn.


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