Key Takeaways:
- Luckycycle is a patented sales promotion tool for digital stores, offering customers chances to win their purchases for free.
- With its innovative approach, Luckycycle has the potential to revolutionise e-commerce retail in Europe by introducing a new layer of gamification and customer engagement.
- Luckycycle’s clients include Royal Canin, Clinique and Media Markt, which have experienced success with the technology.
The e-commerce industry in Europe continues to expand, with innovative startups driving transformational changes that could shape the future of the industry. One such startup, Brussels-based Luckycycle, is reinventing traditional loyalty programmes and harnessing the power of gamification to incentivise online shoppers. The startup offers a patented sales promotion tool that grants online customers a potential win with every purchase they make.
Luckycycle takes the popular sales model of offering customers a percentage discount on their purchases, and turns it on its head. Instead, customers are given a one in ten chance to win their entire purchase for free. This unique blend of gamification and traditional sales tactics introduces an engaging and exciting twist to the regular online shopping experience.
What sets Luckycycle apart from other e-commerce tools is its seamless integration into a retailer’s existing sales process. Retailers can offer Luckycycle promotions to their customers without having to worry about disrupting the customer’s shopping experience or the retailer’s sales cycle. In addition, Luckycycle supports customer engagement on social media. After a win, customers have the option to share their success on platforms such as Facebook and Twitter—garnering extra publicity for the retailer with no additional cost.
Another significant advantage to Luckycycle’s approach is the high return on investment it offers compared to traditional discount-based campaigns. By offering the chance to win a purchase rather than a small discount, Luckycycle inspires customers to take a chance, shop more and repeat the buying process more often. This subsequently helps retailers improve their customer loyalty significantly.
In a fast-paced and competitive e-commerce industry, Luckycycle could very well be the disruptive force that changes the landscape for online retail in Europe. The company’s innovative approach to gamification and customer loyalty not only incentivises more purchases but also encourages social media engagement—a win-win situation for retailer and customers alike. Looking ahead, Luckycycle is poised to drive a major shift in the way e-commerce companies approach loyalty programmes and customer engagement.
Discover more about how Luckycycle is revolutionising the e-commerce space via their website, or connect with them on Twitter, Facebook and LinkedIn.
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