Key Takeaways:
- GetSocial is a Lisbon-based start-up that provides social analytics platform for content creators and publishers to make better content promotion decisions
- The platform targets content creators from start-ups to multi-million visit per month e-magazines
- GetSocial aims to change how digital marketers acquire, monetize and develop their audiences
- The future for GetSocial appears promising, as the demand for digital analytics and content creation strategies continues to grow
In the world of digital marketing, content creators and publishers often struggle to make informed decisions about which stories to promote on social media. Recognising the need for a solution to this problem, a Lisbon-based startup, GetSocial, has developed a social analytics platform specifically designed to address this crucial issue.
For many digital marketers, the key to success lies not only in creating great content, but also in understanding which content resonates with audiences and drives engagement on social media. GetSocial helps users filter noise and spot trends, providing them with actionable insights so that they can make data-driven decisions about where to focus their promotion efforts.
GetSocial stands out by narrowing down its target audience. Rather than trying to be a ‘one-size-fits-all’ platform, GetSocial focuses its solutions towards content creators, publishers, and audience developers— individuals and organizations who are at the frontline of producing and sharing content. The ability to identify viral stories is an advantage businesses will likely see as valuable. This unique positioning has allowed GetSocial to carve out a niche and become a part of the trusted toolkits of many digital marketers.
Furthermore, the startup offers a vision of transforming how digital marketers acquire, monetize and develop their audiences. It seeks to shift the focus from paid channels – which according to GetSocial, account for merely 10% of the web’s traffic – to the potential of inbound marketing. It’s a different approach that may resonate with digital marketers who are searching for sustainable ways to drive their traffic and monetize their websites.
As the demand for digital analytics and smart content promotion strategies continues to grow, the future for GetSocial appears promising. Content creators will always seek the best ways to promote their work and engage audiences, making services like GetSocial’s increasingly relevant and valuable.
Last but not least, individuals and businesses keen to know more about the benefits and potential of GetSocial’s social analytics platform might wish to explore the company’s website, or connect via their Twitter, Facebook, and LinkedIn accounts.
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