Breaking News: Finance Provider Shatters Records, Wins Coveted Award for the Ninth Time

First Response Finance Claims 'Finance Provider of the Year (Sub-Prime)' Title Once Again

Key Takeaways:

  • First Response Finance has been awarded the prestigious title of ‘Finance Provider of the Year (Sub-Prime)’ for the ninth time in the Car Dealer Power Awards.
  • The award is a testament to the company’s exceptional customer service and high-quality products.
  • Despite a challenging year, First Response Finance has continued to thrive and prioritize customer satisfaction.


In an industry filled with fierce competition, one finance provider has proven its excellence time and time again. First Response Finance has clinched the esteemed title of ‘Finance Provider of the Year (Sub-Prime)’ for an unprecedented ninth time in the prestigious Car Dealer Power Awards. The company’s commitment to exceptional customer service and unwavering dedication to providing top-notch financial solutions have catapulted them to the forefront of the industry. Let’s delve deeper into this remarkable achievement and explore what sets First Response Finance apart from the rest.

Riding the Wave of Success

The Car Dealer Power Awards, an annual event that recognizes outstanding car manufacturers and motor trade businesses in the UK, saw thousands of online votes pouring in from eager readers. First Response Finance emerged victorious from a pool of formidable contenders, solidifying its reputation as a true industry leader. The award not only acknowledges the company’s exceptional products but also its unparalleled commitment to customer satisfaction.

Putting Customers First

Jonathan Such, the head of Sales at First Response Finance, expressed his gratitude for the recognition and praised the company’s loyal clientele. Such stated, “Any positive recognition is good recognition. But to win this prestigious award for the ninth time? We’re really honored and can’t thank readers enough for voting for us.” He also highlighted the company’s relentless focus on customer service, explaining, “Without our customers, we wouldn’t exist. Therefore, they’re always a priority no matter what projects we’ve got going on.” This customer-centric approach has undoubtedly contributed to First Response Finance’s ongoing success.

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An Industry in Motion

Despite the challenges faced by the automotive industry in recent times, First Response Finance has managed to thrive. The company has not only observed upward trends and increasing business volumes but has also maintained its commitment to providing exceptional service. The past year has been particularly challenging, with the industry grappling with unprecedented circumstances. However, First Response Finance has managed to navigate these obstacles while ensuring that customer satisfaction remains paramount.

Celebrating Excellence

The Car Dealer Power Awards provide a platform for industry professionals to come together and celebrate the remarkable achievements of local businesses. James Baggott, the founder and editor-in-chief of Car Dealer Magazine, extended his congratulations to First Response Finance, stating, “Huge congratulations to First Response Finance for yet another win with us. The motoring industry has been on quite the rollercoaster recently, and this is a great opportunity for us all to come together and celebrate the hard work and achievements of local businesses.” This recognition is a testament to First Response Finance’s unwavering commitment to excellence.

Looking Ahead

With their ninth win firmly under their belt, First Response Finance shows no signs of slowing down. The company remains dedicated to delivering unparalleled financial solutions and exceptional customer service. Their consistent track record of success positions them as an industry frontrunner and a trusted partner for individuals seeking reliable sub-prime financing options.


First Response Finance’s remarkable achievement of winning the ‘Finance Provider of the Year (Sub-Prime)’ award for the ninth time showcases their unwavering commitment to customer service and exceptional products. Despite a challenging year, the company has continued to thrive, driven by a dedication to putting customers first. As the automotive industry continues to evolve, First Response Finance stands tall as a beacon of excellence, shaping the future of sub-prime financing. For more information about First Response Finance and their range of financial solutions, visit their official website at

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