Is Rapid Delivery the Future of Europe’s Legal Cannabis E-Commerce Market?

person holding green canabis
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As the legal cannabis industry advances in Europe, one of the key questions soon arises – is a rapid delivery service the future of Europe’s legal cannabis e-commerce market? Lean in as we explore the story of an Italian startup named Just Mary that is leading the charge in this rapidly growing sector.

Based in Milan, Just Mary is the pioneer in Italy offering swift CBD product delivery services. The startup is riding the wave of booming business opportunities triggered by the legalization of hemp (with an active ingredient, THC, between 0.2% and 0.6%) under Italy’s law no. 242 of 2016. The unique offerings of Just Mary could well be the yardstick for the future of legal cannabis e-commerce in Europe.

Key Takeaways:

  • Just Mary is leading the way in offering efficient and quick delivery of CBD products in Italy.
  • The legalization of hemp in Italy has generated a fast-growing opportunity which Just Mary has capitalized on.
  • The startup has a registered trademark in Italy and Europe, which ensures product originality and quality.
  • The startup successfully raised a total of € 626,000 through 3 capital increase rounds, indicating strong investor trust.
  • Just Mary is not limited to the Italian market and is planning to expand to other European capitals.

What sets Just Mary apart is its emphasis on convenience and accessibility for consumers. By providing lawful hemp delivery services, the startup aims to create an environment where consumers can access CBD products even when brick-and-mortar shops are closed. With its delivery services operational in Milan, Monza, Florence, Turin, Rome, and just warming up for other European capitals, Just Mary is undoubtedly paving the way for a radical and customer-centric approach in the industry.

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Beyond its delivery services, Just Mary’s market lead can be attributed to its commitment to product quality and consumer trust. Through its registered trademark in Italy and Europe, customers are guaranteed the ability to trace the product’s origin. This, complemented by a highly specialized team and a significant amount of capital raised, is proving a winning formula for the startup.

In conclusion, the trajectory of Just Mary suggests a bright future for rapid delivery in the European legal cannabis e-commerce market. The startup deftly leverages a robust, customer-centric delivery strategy backed by a commitment to product quality. It is at the intersection of these elements that Just Mary finds its success, indicating a potential blueprint for the broader industry’s future.

Given the rate of expansion and growth, there’s undoubtedly a lot more to come from Just Mary. The startup surely seems to be redefining convenience in the cannabis e-commerce sector, one delivery at a time. With the industry still in a relatively nascent stage, the question is no longer if rapid delivery is the future of Europe’s legal cannabis e-commerce market, but how companies like Just Mary will continue to shape this future. Explore more about this pioneering startup on their website and connect with them on their social platforms.


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